Calvin Klein is bringing Jung Kook of BTS back into the spotlight for its Holiday 2026 campaign, with the global brand ambassador putting his personal stamp on the American fashion house’s familiar denim, underwear, and outerwear. Released November 9, the campaign arrives with a seasonal wardrobe edit that balances relaxed dressing with more polished looks, offering a closer look at the pieces the singer gravitates toward throughout the year.
Directed and photographed by Alasdair McLellan, the Calvin Klein Holiday 2026 campaign focuses on Jung Kook’s relationship with the brand’s signature styles rather than introducing an entirely new fashion direction. The edit brings together recognizable denim silhouettes, textured knitwear, leather outerwear, and new logo staples, with the singer exploring different ways to wear the label’s established wardrobe essentials. The result is a holiday collection that moves between casual layering and sharper seasonal dressing without losing the understated character of Calvin Klein.
Jung Kook Brings His Personal Style to Calvin Klein’s Holiday Edit
At the center of the campaign is Jung Kook’s appreciation for the pieces that have become regular fixtures in his wardrobe. Denim remains particularly important to the singer, whose previous Calvin Klein appearances have frequently highlighted relaxed jeans, vintage-inspired proportions, and contemporary interpretations of American casualwear.
“There are certain Calvin Klein styles that I always come back to—especially the denim,” Jung Kook said. “For this holiday edit, I had fun taking some of the most iconic fits and styling them in new ways for the season. I like that you can dress them up or keep things simple and still make each look your own.”
That method shapes the Calvin Klein Holiday 2026 campaign, which presents the singer moving between familiar silhouettes and seasonal combinations. Rather than treating holiday dressing as an occasion for elaborate styling, the collection emphasizes pieces that can work across different settings, from gatherings with family to evenings out.
The campaign also builds on Jung Kook’s established relationship with the label. Earlier in 2026, he collaborated with Calvin Klein on a capsule collection that allowed him to become more involved in the creative process. He subsequently appeared in the brand’s February denim campaign, continuing a partnership that has connected his personal style with the label’s contemporary American aesthetic.
Denim, Knitwear, and Outerwear Define the Holiday Collection
Denim anchors the seasonal edit, with the relaxed Barrel Jean and archival-inspired ’90s Straight Jean among the featured silhouettes. Both offer different interpretations of everyday dressing, giving the collection room to move between loose proportions and more traditional straight-leg styling.
The Barrel Jean brings a contemporary shape to the lineup, while the ’90s Straight Jean draws on the decade’s familiar denim proportions. Their versatility becomes particularly evident in the campaign’s layering combinations, which pair the jeans with textured sweaters, classic crewnecks, and other seasonal essentials.
One of the more relaxed looks features Jung Kook wearing a gray marled sweater over a white undershirt, accompanied by dark trousers and understated accessories. The combination demonstrates how knitwear can provide texture without requiring a complicated outfit, making it a practical reference for colder-weather dressing.
The Calvin Klein Holiday 2026 campaign also introduces a more rugged side of the collection through its outerwear. Baggy jeans appear alongside aviator-inspired jackets, biker-style pieces, and tailored leather outerwear, creating a sharper contrast with the softer knitwear looks.
A denim jacket receives its own styling moment, worn over layered tops and paired with trousers rather than matching jeans. The combination gives the familiar trucker silhouette a more dressed-up appearance while maintaining its casual appeal.
In another photo, Jung Kook adopts a more formal direction in a black pantsuit, crisp white button-down shirt, and slim black tie. The look brings a traditional menswear combination into the campaign, offering an alternative to the relaxed denim and knitwear outfits.
Calvin Klein Expands Its Holiday Wardrobe Staples
Besides its signature jeans and outerwear, the collection includes classic underwear, new logo staples, and festive styles designed to complement the seasonal wardrobe. These pieces reinforce Calvin Klein’s focus on everyday essentials while giving the holiday edit a broader range of styling possibilities.
The campaign’s emphasis on familiar clothing also reflects the appeal of Jung Kook’s personal edit. Its strongest combinations rely on recognizable wardrobe pieces rather than complicated styling, allowing individual items to work together across casual and more refined outfits.
For Calvin Klein, the holiday campaign continues a year of collaborations with the BTS member, whose involvement has extended from denim advertising to a dedicated capsule collection. His latest appearance keeps that partnership centered on clothing he already associates with the brand, while introducing fresh combinations for the season.
The Calvin Klein Holiday 2026 campaign is available to explore through the brand’s campaign platforms, with the holiday collection available now on the Calvin Klein website and at select retailers. The seasonal edit brings together denim, underwear, knitwear, and outerwear, with Jung Kook’s personal styling providing the connection between its familiar essentials and new holiday looks.
Shop Jung Kook’s edit
Check out more photos from Calvin Klein’s holiday 2026 campaign…
Featured image: Alasdair McLellan
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