Travis Kelce is officially stepping deeper into fashion, joining Tommy Hilfiger as the brand’s global ambassador and starring in its Fall 2026 campaign. The three-time Super Bowl champion fronts the new campaign alongside a cast of cultural figures, bringing his recognizable mix of sports, entertainment and personal style to one of American fashion’s most recognizable names.
Photographed by Lachlan Bailey at New York’s Plaza Hotel, the campaign marks the first major fall chapter of Kelce’s relationship with Tommy Hilfiger. It also brings together two figures with a shared appreciation for ’90s American style, creating a partnership that feels less like a traditional celebrity endorsement and more like a meeting of established cultural influences.
Travis Kelce Enters Tommy Hilfiger’s New York
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The campaign places Kelce inside The Plaza, a location with particular significance for Tommy Hilfiger. The designer and his wife, Dee, lived at the legendary hotel for more than a decade, making it a natural setting for a campaign inspired by New York’s history, energy and unpredictable cultural mix.
For Fall 2026, Hilfiger calls the campaign “Only in New York,” using the city as both a backdrop and a character. The concept reflects the brand’s long relationship with American culture while bringing together personalities from different creative worlds.
Kelce appears alongside Tommy and Dee Hilfiger, Gigi Hadid, JISOO, Peggy Gou, tennis star Frances Tiafoe and basketball legend Carmelo Anthony. Together, the cast represents the intersection of fashion, sports, music and entertainment that has become increasingly central to the Tommy Hilfiger universe.
“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” Kelce said of the campaign.
The ’90s Are Back Through a Modern Lens
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The nostalgia surrounding Tommy Hilfiger’s Fall 2026 collection is particularly fitting for Kelce, whose approach to fashion has long been influenced by the sportswear culture of the 1990s. He has spoken openly about growing up wearing Tommy Hilfiger and remembers the brand’s sailing jacket as one of his most memorable pieces.
That connection is reflected throughout the collection, which continues Hilfiger’s “Prep Made Current” philosophy. Rather than simply reproducing archival looks, the brand updates familiar American staples through richer textures, refined construction and contemporary proportions.
The Fall 2026 collection includes cable-knit sweaters, rugby shirts, varsity jackets, tailored outerwear and seasonal takes on the brand’s signature red, white and blue palette. It is a wardrobe built around recognizable Hilfiger codes but designed for a more modern interpretation of prep.
Rugby Shirts Take Center Stage
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Among the pieces that caught Kelce’s attention are the collection’s rugby shirts. The category naturally connects his athletic background with his interest in fashion, while still fitting comfortably within Hilfiger’s prep vocabulary.
“They really exemplify that intersection of sport and style and culture that Tommy is known for,” Kelce said, noting that the shirts can shift between sporty and elevated depending on how they are styled.
Knitwear is another major focus for the season. Cable-knit crewnecks and quarter-zips bring texture to the collection, while pea coats, car coats, mixed-media jackets and softly padded layers provide a broader range of fall dressing options. The varsity jacket, meanwhile, remains one of the collection’s defining pieces.
Travis Kelce’s Style Has Become Part of the Story
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The partnership makes sense at a moment when Kelce’s personal style has become almost as closely watched as his performances on the football field. His game-day arrivals frequently feature statement tailoring, designer accessories, sunglasses, jewelry and increasingly experimental silhouettes.
That has made Travis Kelce a natural fit for a brand interested in the relationship between sports and fashion. Hilfiger himself has increasingly embraced athletes as influential style figures, and Kelce brings a particularly broad audience to the partnership through football, entertainment, podcasting and his growing presence in popular culture.
For Kelce, fashion has always been about having fun with clothing. He has described his style as heavily shaped by ’90s sports icons and says he continues to experiment with tailoring, proportions and statement accessories. Vintage sports hats also remain a staple in his wardrobe.
A Bigger Collaboration Is Already in the Works
The Fall 2026 campaign is only the beginning of the relationship with Tommy Hilfiger. Kelce is also working with Hilfiger on a Spring 2027 capsule, moving his role beyond ambassador and into creative collaboration.
The pair have already spent time looking through Hilfiger’s archive, revisiting pieces from the brand’s four-decade history before reinterpreting them through Kelce’s personal perspective. According to Kelce, the upcoming collection will explore unexpected color combinations, fabrics and proportions while retaining the identity of classic Tommy Hilfiger pieces.
That creative involvement gives the partnership a longer runway than a single campaign. For now, however, the Fall 2026 collection introduces the collaboration with a distinctly New York attitude, placing Kelce inside a world of American prep, sports culture and ’90s nostalgia.
With The Plaza as its setting and a cast spanning fashion, music and sports, Tommy Hilfiger’s latest campaign positions Travis Kelce exactly where the brand sees him: at the intersection of style and culture.
Shop pieces from the collection
Featured image: Tommy Hilfiger
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