Tommy Hilfiger has launched its Winter 2026 campaign, bringing together an international cast of athletes, musicians, actors and cultural personalities to celebrate the holiday season. Featuring global brand ambassadors Travis Kelce and Jisoo, alongside Arón Piper, Quen Blackwell, Josh Hart, Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet, the campaign takes a look at the personal traditions and unexpected rituals that make the holidays special.
Rather than focusing exclusively on festive fashion, the campaign takes a more personal approach, giving glimpses into how its cast members celebrate the season. Through a series of weekly video releases leading up to the holidays, each personality shares their favorite family traditions, food preferences and seasonal activities. The central idea is that there is no single way to celebrate, with each individual finding their own version of the perfect holiday.
Shot in-house by Edward Cooke, the campaign continues Tommy Hilfiger’s tradition of bringing together influential personalities from fashion, music, entertainment and sport.
Travis Kelce and Jisoo Share Their Holiday Traditions
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For Kelce, this year’s celebrations carry additional significance as he prepares for his first holiday season as a married man following his wedding to Taylor Swift this past summer. The Kansas City Chiefs tight end revealed that he looks forward to maintaining familiar family traditions while creating new ones. His festive season officially begins when the Christmas tree goes up.
Jisoo, meanwhile, has a more laid-back approach to the holidays. The Blackpink singer, songwriter and actress described her ideal day off as sleeping as long as possible, ordering something delicious and enjoying dessert alongside her meal.
Other cast members bring equally personal traditions to the campaign. Piper heads to northern Spain for an outdoor winter swim, while Wirtz reveals that he competes with his sister for DJ duties during family gatherings. Blackwell takes holiday decorations to another level with a festive drone display, while Jacquet incorporates music from Guadeloupe into his celebrations. Hart, meanwhile, highlights curry goat as one of his favorite holiday traditions.
Speaking about the campaign, Tommy Hilfiger emphasized the importance of family and connection to the brand’s identity. He explained that the project offers audiences an opportunity to see a more personal side of the personalities who have become part of the Tommy Hilfiger community.
Tommy Hilfiger Brings Modern Prep to Its Winter Collection
The campaign also introduces Tommy Hilfiger’s Winter 2026 collection, which builds on its signature American preppy aesthetic through textured knitwear, relaxed silhouettes and seasonal layering.
Kelce and Hart both wear the wool chore jacket, while Wirtz showcases one of the season’s featured sweaters. Szoboszlai sports a warm lambswool cable-knit sweater, and Jacquet pairs a knitted polo with a striped top. Jisoo wears the brand’s classic cable-knit crewneck, while Piper combines a zip-through cable-knit sweater with an all-denim outfit. Blackwell completes the lineup in a super-soft wool cable knit.
The collection extends beyond traditional knitwear, with its emphasis on comfortable layering and familiar wardrobe staples offering a relaxed approach to winter dressing.
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Weekly Campaign Releases and Collection Availability
Tommy Hilfiger will release new campaign videos weekly throughout the holiday season. The content will appear on Tommy.com, the brand’s social media platforms, consumer newsletters, talent channels and global advertising channels.
The Winter 2026 collection is available on Tommy Hilfiger’s website, in its stores worldwide and through selected wholesale partners.
With Tommy Hilfiger’s 2026 Holiday Campaign, the brand continues its focus on connecting fashion with the personalities and cultural influences surrounding it. By combining familiar faces, personal holiday stories and its established preppy wardrobe, the campaign gives its latest winter collection a festive identity rooted in individuality and togetherness.
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See other stars of the campaign…
Featured image: Edward Cooke for Tommy Hilfiger
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