Louis Vuitton has launched its Cruise 2027 campaign, starring brand ambassadors Alysa Liu and Chase Infiniti alongside actresses Amiah Miller and Giulia Maenza. Photographed by Ethan James Green, the campaign was shot at The Frick Collection in New York City, revisiting the historic museum that hosted Nicolas Ghesquière’s Cruise 2027 runway presentation in May. The images bring the collection’s expressive 1980s-inspired designs into conversation with the museum’s Gilded Age interiors and European art collection.
The campaign continues Ghesquière’s exploration of contrasting time periods, using the relationship between historical surroundings and contemporary fashion as its central visual theme. It also marks the first joint campaign appearance for Liu and Infiniti, both of whom joined the French luxury house as brand ambassadors less than a year ago. With Miller and Maenza completing the cast, Louis Vuitton brings together four young personalities to present a collection defined by bold silhouettes, colorful accents and artistic references.
The Frick Collection Returns as the Campaign’s Backdrop
The choice of The Frick Collection builds on Louis Vuitton’s relationship with New York, where the house presented its Cruise 2027 collection earlier this year. The museum’s historic galleries, distinguished paintings and richly furnished interiors provided the setting for the runway show and now serve as the backdrop for the accompanying campaign.
In Green’s photographs, the four women are seen exploring the museum’s galleries, with their outfits placed against paintings and architectural details. Rather than relying exclusively on traditional campaign poses, the images incorporate the surroundings into their compositions. This creates visual connections between the collection and the artworks.
Ghesquière described the project as an extension of the ideas behind his Cruise collections, emphasizing the relationship between fashion, place and cultural history.
“For the cruise 2027 campaign, I wanted to extend that dialogue through a tale of two cities – between Paris and New York, expressing legacy and modernity,” he said in a statement.
He added that the campaign reflects the collection’s layered identities and contradictions, bringing together history, colorful expression and imagination.
Alysa Liu and Chase Infiniti Make Their Campaign Debut
For Liu and Infiniti, the Louis Vuitton Cruise 2027 campaign represents their first joint appearance as faces of the maison’s advertising. Both ambassadors have enjoyed significant visibility in recent months, with Louis Vuitton dressing them for important appearances across entertainment, sports and fashion.
Liu appears in the campaign wearing a pebble-grained caramel leather jacket with Art Deco-inspired details. Her signature halo hairstyle remains part of the look as she reclines on a velvet banquette, with a Jacques-Louis David portrait visible in the background.
Infiniti, meanwhile, continues her growing relationship with the house following her first appearance at the Academy Awards in Louis Vuitton. Their casting reflects Ghesquière’s continued interest in working with personalities who bring individual identities and contemporary cultural relevance to the brand.
Amiah Miller and Giulia Maenza Join the Campaign
Actresses Amiah Miller and Giulia Maenza complete the campaign’s four-person cast, giving different interpretations of the Cruise 2027 collection.
Miller wears a draped miniskirt in a striking cyan shade, paired with a lilac cylindrical handbag. One photograph places her in front of James McNeill Whistler’s portrait of Frances Leyland, a 19th-century society figure. Miller mirrors the stance of the woman in the painting, creating one of the campaign’s clearest connections between fashion and art.
Maenza’s looks move between bold color and understated leather styling. She appears in a bright red cardigan paired with two-toned denim pants, as well as a sleek black leather ensemble. The contrasting outfits reflect the collection’s range, which moves between graphic statements, retro references and more streamlined silhouettes.
The Collection Extends Louis Vuitton’s Artistic References
Presented in May, Nicolas Ghesquière’s Cruise 2027 collection drew heavily on the proportions and visual language of the 1980s. Leather jackets with pronounced shoulders, floral details, Pop Art references and Keith Haring-inspired artwork informed the collection, alongside handbags designed to function as statement accessories.
The Keith Haring connection will continue beyond the campaign through a dedicated handbag capsule developed in collaboration with the Keith Haring Foundation. Although some limited-edition designs were presented at Art Basel Paris as part of Louis Vuitton’s annual Artycapucines collection, the broader capsule is scheduled for a worldwide release on January 1.
The main Cruise 2027 collection will arrive in Louis Vuitton stores and online on November 13. Meanwhile, the campaign has begun appearing in print publications, with a rollout across the brand’s digital channels scheduled to follow.
With its return to The Frick Collection and the introduction of Liu and Infiniti as joint campaign stars, Louis Vuitton’s Cruise 2027 campaign continues Ghesquière’s interest in bringing fashion into conversation with art, history and contemporary culture.
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Featured image: Ethan James Green
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