Calvin Klein has launched its new Perfectly Fit Custom Lift bra with Teyana Taylor as the face of its Fall 2026 underwear campaign. The new Perfectly Fit bra is an evolution of the brand’s signature everyday style, introducing tailored padding designed to provide personalized lift and lightweight, nearly invisible support. The campaign arrives as Taylor continues to make headlines across fashion and entertainment, including recent attention surrounding her reported secret wedding.
The new campaign, directed by Gordon Von Steiner, puts Teyana Taylor’s movement at the center of the Calvin Klein story. Set to Tina Turner’s “The Best,” the film moves between intimate moments and bold choreography as Taylor demonstrates the bra’s flexibility, support and lightweight construction.
Teyana Taylor Stars In Calvin Klein’s Fall Campaign
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For the Fall 2026 underwear campaign, Calvin Klein tapped Taylor for a visual centered on movement and self-expression. Her background as an actor, director and performer informs the campaign, with the choreography designed to show how the Perfectly Fit bra responds to movement rather than simply presenting it as a traditional lingerie piece.
“When I feel good in what I’m wearing, you can see it in the way I move,” Taylor said. “I need something that can keep up with me, whether I’m on a red carpet, performing, running around with my kids or just at home.”
Taylor added that the bra gives her the lift and support she wants without compromising comfort, allowing her to move and breathe freely.
The campaign’s soundtrack, Tina Turner’s “The Best,” adds another recognizable element to the presentation. Taylor moves between more intimate scenes and energetic choreography, bringing Calvin Klein’s familiar sensual visual language into a campaign focused on the functionality of the new bra.
What Is The Perfectly Fit Bra?
The Perfectly Fit bra introduces a different approach to padding by adjusting the level of lift according to bra size. Calvin Klein says smaller sizes feature more lift, while larger sizes have less padding to provide comfortable and proportional support.
The design also incorporates smoothing wings and a lightweight construction intended to create a seamless silhouette underneath clothing. The collection includes both underwire and wire-free options, giving the new Perfectly Fit bra range different levels of structure for everyday wear.
Several styles appear in the campaign, including the Perfectly Fit Custom Lift Demi bra, Wirefree Triangle bra and Lace Push Up bra. Each is designed around the same focus on customized lift and lightweight support while offering a different silhouette.
Calvin Klein Keeps The Product At The Center
Jonathan Bottomley, Calvin Klein’s chief marketing officer and PVH Corp.’s executive vice president of group consumer and brand strategy, said the campaign began with the product itself.
“The strongest campaigns start with the strongest product,” Bottomley said. He described the Perfectly Fit Custom Lift bra as an updated version of one of Calvin Klein’s signature bras, with new design features intended to improve the everyday experience.
Bottomley also highlighted Taylor’s creative energy and authenticity, saying she naturally represents the confidence and sensuality associated with Calvin Klein. Her involvement gives the campaign a performance-driven quality while keeping the underwear itself as the central focus.
The Perfectly Fit Bra Launches Globally
The Perfectly Fit bra campaign launches globally on September 22 across Calvin Klein retail locations, calvinklein.com and the brand’s social platforms. The campaign will also appear through high-impact out-of-home placements.
For Taylor, the campaign adds another major fashion partnership to a year that has kept her in the public eye. While coverage of her personal life, including reports about a secret wedding, has generated attention, her latest Calvin Klein appearance puts the focus back on her creative work and fashion presence.
With the Perfectly Fit Custom Lift bra, Calvin Klein is updating one of its everyday underwear categories through size-specific padding, lightweight construction and multiple silhouettes. Taylor’s campaign provides the launch with a performance-led presentation, showing the product in motion while introducing the latest evolution of the brand’s everyday bra offering.
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Featured image: Gordon Von Steiner for Calvin Klein
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