Kerby Jean-Raymond and Kering—the French luxury conglomerate behind Gucci, Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen—announced a new platform “designed to empower the next generation of innovators” called “Your Friends in New York.”
Your Friends in New York plans to merge fashion, music, art, philanthropy, and wellness “to form an eco-system of creativity that reimagines how consumers discover and interact with brands, including Jean-Raymond’s own brand, Pyer Moss,” the New York designer and the giant French luxury group explained in a release Thursday.
The concept was dreamed up by Kerby Jean-Raymond, and set in motion after a meeting with François-Henri Pinault, Chairman, and CEO of Kering, in 2019. Your Friends in New York had been scheduled to launch in March 2020 but delayed its birth due to the global pandemic.
According to Kerby Jean-Raymond, “It is important to me to create and work on ventures that are future-forward, involve the community at large and that will continue to help others grow in the fashion and art space.”
Your Friends in New York, or YFINY, will consist of multiple divisions including an event and experiences arm, an incubator-inspired program, philanthropic initiatives, and a merchandise label, expressing the wide-ranging interests of Jean-Raymond, a Haitian-American who won the 2018 CFDA/Vogue Fashion Fund award.
YFINY kicked off in March 2020 with a personal donation from Kerby Jean-Raymond as part of the organization’s mission to support marginalized communities impacted by the pandemic. Kering aided YFINY’S COVID-19 relief efforts with a supporting donation.
Your Friends in New York plans to also focus on supporting local communities, by providing mental health services for children and residents of public housing. This new platform will also serve as the next evolution of the Pyer Moss fashion show.
Photo Credit: Instagram | As captioned, Getty Images
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