Burberry has unveiled its 2026 festive campaign, bringing together Pierce Brosnan, Fiona Shaw, Gabrielle Union, Dwyane Wade and more for a holiday celebration marking the British fashion house’s 170th anniversary. Titled “Wrapped in Burberry: Celebrating 170 Years,” the campaign is set at Longleat House in Wiltshire, England, and features a star-studded gathering directed by filmmaker Harmony Korine.
The campaign forms part of Burberry’s yearlong anniversary celebrations, with the brand bringing its heritage into a contemporary holiday setting. Alongside its celebrity cast, the release highlights the house’s festive collection, including cashmere outerwear, signature check accessories, childrenswear and a selection of seasonal gifts.
Pierce Brosnan and Fiona Shaw Host Burberry’s Holiday Gathering
The campaign follows Brosnan and Shaw as they welcome a group of guests to Longleat House for a series of holiday activities. The festivities include golf buggy races, countryside walks, party games and gift exchanges, with the storyline taking a relaxed approach to the traditional country-house Christmas gathering.
Joining the two hosts are Burberry global brand ambassador Wu Lei, Dylan Brosnan, Cara Delevingne, Dwyane Wade, Gabrielle Union-Wade, Kim Min-ha, Nico Parker and Emma Thynn, Marchioness of Bath.
The film concludes with the guests attending a party beneath an oversized disco ball. Brosnan joins the dance floor as the evening reaches its liveliest moment, while Shaw is later seen relaxing on a sofa. The scenes give the production a playful finish, bringing together the campaign’s cast for a celebration that extends beyond its fashion presentation.
Gabrielle Union and Dwyane Wade Join the 170th Anniversary Campaign
Union and Wade are among the headline names in the Burberry 2026 festive campaign, appearing alongside the international cast assembled for the occasion. Their participation adds to the campaign’s mix of entertainment, sports and fashion personalities, while reinforcing the brand’s emphasis on friendship and togetherness.
Cara Delevingne and Wu Lei also feature prominently, with the latter continuing his relationship with the British luxury house as a global brand ambassador.
The campaign’s direction by Korine gives the holiday film a cinematic approach, following the guests through different parts of the historic property before bringing them together for the closing celebration.
Daniel Lee Shares the Inspiration Behind the Campaign
Burberry’s chief creative officer Daniel Lee described the anniversary campaign as an opportunity to celebrate the house through a traditional festive gathering.
“We wanted to celebrate 170 years of Burberry with a proper party. Family, friends, great gifts and everyone dressed up,” Lee said.
The concept places the emphasis on the social side of the holidays while incorporating the brand’s established design codes. Rather than focusing exclusively on its 170-year history, Burberry uses the gathering to present its heritage through clothing, accessories and the shared experience of celebrating the season.
Cashmere and Signature Checks Feature in the Festive Collection
Alongside the campaign film, Burberry is highlighting pieces from its cashmere-focused festive collection. One of the key items is the Kensington trenchcoat, which has been reworked in lightweight cashmere with a brushed finish.
The collection also features check cashmere scarves available in more than 40 colors, alongside a new Blackwatch Check design inspired by historic tartan. The selection brings together familiar Burberry patterns and winter-ready materials for the holiday season.
The brand is also presenting its Festive 2026 childrenswear offering, which includes miniature versions of its gabardine trenchcoats and down-filled puffer jackets.
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Burberry Expands Its Festive Gifts With a Smythson Collaboration
Beyond apparel, the festive offering includes a stationery collaboration with Smythson. The partnership features notebooks, folding chess and backgammon sets, extending the selection into traditional gift categories.
Burberry has also included knitted check sweaters and check-woven bandanas for pets, adding another dimension to its holiday assortment.
With the release of “Wrapped in Burberry: Celebrating 170 Years,” the house brings its anniversary celebrations into the festive season through a campaign that combines a high-profile cast, British heritage and a collection spanning clothing, accessories and gifts.
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Featured image: Burberry
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