Breaking free from her four-year absence from the social media scene, Meghan Markle re-entered Instagram with a splash that could rival a poolside soirée on the French Riviera. Her new handle, “American Riviera Orchard,” exudes sophistication and mystery, much like the woman behind it.
With a mere glimpse of the project logo, the dedicated Instagram account has already amassed a following of 480,000 eager fans, as at press time. It’s the talk of the net, and it’s hard not to wonder how this new project will compare to her pre-royal days when she captivated audiences with her lifestyle blog, “The Tig,” a nod to her beloved wine, “Tiagnanello.”
Here’s all we know so far about American Riviera Orchard…
#1. American Riviera Orchard appears to be a lifestyle brand of some sort
Speculation is already running wild about Meghan’s new venture, with whispers of it being more than just a social media comeback. Could it be a lifestyle brand in the making? The Duchess of Sussex has so far remained tight-lipped, leaving us all eagerly awaiting further details.
View this post on Instagram
Reportedly, American Riviera Orchard Montecito might just be a posh alias for Meghan’s California abode, sprinkled with a hint of orchard-inspired charm. One thing’s for sure: The duchess is reclaiming her throne in the lifestyle realm with this new company. A little digging uncovered a trademark application for “American Riviera Orchard,” filed with the United States Patent and Trademark Office on February 2, 2024. It seems Meghan Markle isn’t just dipping her toes back into the waters of social media; she’s diving in headfirst, ready to make a splash once again.
#2. Could Royal chaos be Meghan Markle’s chance to shine again?
Even as Prince William continues to carry on his public duties in the “absence” of the King, there’s no denying that Buckingham Palace is in a whirlwind of rumors right now. From whispers about Kate Middleton’s health to questions about “doctored” photos and the King Charles’s well-being, it seems the Windsors are in the headlines for all the wrong reasons.
View this post on Instagram
Amid all the chaos, Meghan Markle’s return to Instagram as “American Riviera Orchard” feels like a calculated move. Sure, Meghan’s own time as a royal wasn’t without controversy. But this bold return to social media might be a strategic way for her to regain control of her story. It might just be a fresh start, not just for her, but for her family as well.
With the palace in a bit of turmoil, Meghan’s re-emergence on social media is bound to spark curiosity. Is “American Riviera Orchard” a way for her to move on from past dramas and build something new? The timing certainly hints at that. As whispers of tension fill the air at Buckingham Palace, Meghan’s decision to step back into the spotlight speaks for itself. Maybe this is her way of claiming her independence and shaping her narrative, separate from the drama of royal life.
#3. Meghan Markle’s new website seems to have a deeper purpose
In the run-up to its official launch, American Riviera Orchard continues to build anticipation. With each teaser and sneak peek, Meghan Markle tantalizes fans and critics alike with glimpses of what’s to come–leaving us eagerly anticipating the brand’s grand unveiling. Yet, beyond the glitz and glam of her global celebrity status, lies a perceived deeper purpose: to inspire, empower, and uplift individuals to embrace a life of beauty, authenticity, and fulfillment. This seems to summarize Meghan Markle and Prince Harry’s essence and purpose since giving up their roles as senior royals. And honestly, we can’t deny that it is all so exciting!
In a time of uncertainty for the royal family, Meghan Markle’s return as “American Riviera Orchard” offers a glimmer of hope for the future. It is a reminder that even amidst chaos, there’s always room for a fresh start. What this new venture holds for the Duchess of Sussex remains to be seen, but one thing’s for sure: the world will be watching closely.
Featured image: Campbell Addy for The Cut
For the latest in fashion, lifestyle, and culture, follow us on Instagram @StyleRave_
–Read also
