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Glenfiddich Where Next? An Evening Of Storytelling With Inspiring Individuals Led By Zainab Ashadu

Glenfiddich Where Next? An Evening Of Storytelling With Inspiring Individuals Led By Zainab Ashadu

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here’s a reason Glenfiddich has earned a reputation as the most awarded and
best-selling single malt Scotch whisky. Whether it’s the clean and easy texture or its refined taste, this Scotch whisky has been loved for hundreds of years. For the launch of the second phase of its Grande Composition campaign, Glenfiddich collaborated with local maverick designer, Zainab Ashadu to create iconic interpretations of its luxury gold filigree, which was inspired by the colliding French and Scottish worlds of Grand Couronne. The latest addition to the grand series, “Grande Couronne,” had its bottle design re-imagined by Ayoola Gbolahan, a Lagos-based award-winning painter and sculptor, to what we now know as a picture of elegance and deep artistry.

The collaboration with Ashadu, founder of Zashadu — a leading British/Nigerian sustainable luxury brand specializing in hand-crafted leather pieces — kicked off with the “Where Next Live?” dinner in celebration of their new partnership at the prestigious Thomas and Ray Whisky bar in Transcorp Hilton, Abuja on October 28.  In addition, a second dinner was held on October 31, in the luxurious Seattle Residence and spa, Walter Carrington Lagos.

Inspiring Mavericks were present

Zainab Ashadu

Just like the vibrant, rich, renaissance design of the bottle, the ambiance of the night did not fall short of the luxurious standard of Glenfiddich. Guests were welcomed at arrival with an astonishing red carpet and an exhibition of Zainab’s work. The designer shared her vision for her brand in an interview and her partnership with Glenfiddich, a brand that continues to celebrate and align with exemplary mavericks across the globe.

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Industry leaders such as Charles Okpaleke (founder of the Play Pan African Network), Ogwa Iweze (founder of DZYN), Amamchi Rochas (CEO of Wingist network), celebrity photographer George Okoro and more joined Zainab on the high table in Abuja. Over in Lagos, famed actors Efa Iwara, and Daniel Effiong graced the mavericks round table alongside Glenfiddich Collaborator, Prince Ayoola Gbolahan, Venture Capitalist and former Glenfiddich Campaign Ambassador, Edmund Olotu, Sam Otigba of Avante Fly and Opeyemi Ajayi (Executive Director Genesis Group).

It was truly a night of celebration as everyone enjoyed a taste of the excellently crafted Glenfiddich Grand Couronne 26-year-old single malt paired with the gastronomic mastery of celebrity chef, Fregz. In addition, musical performances lit up the evening with stellar numbers from Jazz musician Jessica Bongos, as well as singing duo Oiza and Meyi of Project Fame. Afterward, a video presentation of Zainab’s work was played, and then she shared her success story, the growth and challenges faced, and the parallels drawn with the Glenfiddich Where next ideology.

Tobi Emeke, Charles of Play

Both nights were not absent of intellectual discussion as guests on the round table shared generously about their businesses, their challenges, and how they have remained the top entrepreneurs today. “A Culture of Creation” was the discussion topic for the Abuja panel, while “Crown the Occasion” was the theme discussed in Lagos. We all take risks to achieve meaningful growth, but there’s nothing quite like embracing the unknown
with like-minded Mavericks over a dram of Glenfiddich. Where Next?

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Efa Iwara, Zainab Ashadu, Chef Fregz, Daniel Etim Effiong

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Glenfiddich continues to pave the way for creativity, and these nights were no exception. This year 2021 also marks the 20th anniversary of the brand’s Artist in Residence program – an initiative that champions collaborations with breakthrough artists through a residency at the Glenfiddich distillery.

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All images courtesy of: iBlend


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