Doja Cat is making her mark in the footwear industry as a result of her success as a musician and her ambassadorship and residency with Skechers. The Skechers D’Lite, reimagined by the Grammy-winning musician as the Doja’Lite, has been released. Despite the controversy surrounding her, Doja Cat’s fashion-forward style complements the classic Skechers sneaker look.
Drawing inspiration from classic Y2K aesthetics, Doja Cat stated, “To design something inspired by the iconic sneaker my peers wore back in the day—Britney Spears and Christina Aguilera—I feel like I am a part of history.” Doja Cat adds a contemporary spin to the D’Lites silhouette from Skechers in this first joint venture. The Doja’Lite features a carefully chosen assortment of materials, including edgy translucent outsoles and patent leather embellishments that look like snakeskin.
The president of Skechers, Michael Greenberg, gave some insight into this partnership. He said, “The connection with Doja Cat happened in a very natural way that started when she performed on the main stage at Coachella wearing classic Skechers D’Lites sneakers in 2022. Conversations evolved from there, and we learned she really loved our heritage Skechers styles, so there was a lot of synergy that led to us announcing her as the first Skechers Artist-in-Residence earlier this year. Doja Cat is a fashion icon and the perfect visionary to reimagine one of our most iconic Skechers styles in a way that is both unique and forward-thinking.”
StockX’s CMO, Deena Bahri, highlighted the resonance of this collaboration for today’s consumer, noting, “Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers—a brand with a rich history of conversation-driving collaborations—to help release a product that not only draws inspiration from the recently revived Y2K aesthetic but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites of the early aughts.”
View this post on Instagram
The Doja Cat x Skechers Doja’Lite Collection W went on sale through StockX on September 21, and it will be available from Skechers and a few other online and physical retailers on September 28. The retail cost, which is in women’s sizing, is $125.
Featured image: @stockx/Twitter
For the latest in fashion, lifestyle, and culture, follow us on Instagram @StyleRave_
This is a Style Rave original content exclusively created for our readers. If reproduced, distributed, transmitted, cached, or otherwise used by any other publishing house or blogs, such use should provide a direct link to this source article. Use of and/or registration on any portion of this site constitutes acceptance of our Terms & Conditions and Privacy Policy.
—Read Also
