Megan Thee Stallion has been named Gymshark’s first-ever celebrity ambassador in a multi-year partnership that brings the Grammy-winning rapper into the athletic apparel brand’s global marketing campaign. Announced on October 13, the collaboration launches “Megan Does Gym,” the latest installment of Gymshark’s “We Do Gym” platform, which spotlights fitness, strength, and confidence.
The partnership sees Megan expand her presence beyond music and into the fitness industry, drawing on her personal commitment to training and her message of self-confidence. As a celebrity ambassador for Gymshark, the Houston rapper will feature in the brand’s global campaign, which combines her workout routine with a series of promotional visuals and a curated selection of her favorite sportswear. The announcement also arrives as Megan continues teasing her forthcoming “ACT: III” album.
Megan Thee Stallion Joins Gymshark’s Global Athlete Program
View this post on Instagram
Through the multi-year partnership, Megan joins Gymshark’s global athlete program, which includes elite competitors, coaches, and creators who encourage people to exercise and build confidence. The collaboration marks a significant addition to the program, bringing one of hip-hop’s most recognizable names into the brand’s fitness-focused platform.
“Fitness has become such an important part of my life, so I’m really excited to partner with Gymshark,” Megan said in a statement.
The rapper also highlighted the mental and physical benefits of exercise, describing working out as a form of self-love and a way to develop confidence. She encouraged people to identify routines that suit their individual needs rather than follow a single approach to fitness.
“We all approach fitness differently, so I just want to encourage everyone to find the best routine that works for them, show up consistently and take on the gym with confidence,” she added.
The campaign draws on Megan’s established interest in fitness, incorporating elements of her training philosophy, which includes weight training, Pilates, and high-intensity interval training (HIIT).
“Megan Does Gym” Campaign Features “Savage”
View this post on Instagram
Gymshark launched the partnership with a campaign video featuring Megan alongside a group of women preparing for and participating in a workout. The visual is soundtracked by her hit single “Savage,” which reached No. 1 on the Billboard Hot 100.
The workout sequences feature medicine ball exercises, weight training, squats, and Megan’s signature “Stallion Kicks.” The campaign also brings her “Hot Girl Coach” persona into the fitness space, using her approach to training to encourage women to exercise with confidence.
The launch forms part of Gymshark’s broader “We Do Gym” campaign, which focuses on the role of fitness in personal development and community building. With Megan at the center of the latest installment, the brand is connecting its established training identity with the rapper’s music, personality, and relationship with her fans.
Gymshark Executive Explains the Partnership
Carly Natalizia, chief commercial officer at Gymshark, said the company’s commitment to championing strong women has been part of its identity since its inception.
“Championing strong women has been part of Gymshark’s DNA since day one – not just physical strength, but the confidence to be completely yourself,” Natalizia said.
She added that the brand views the gym as a space where people develop both physical strength and mental resilience, describing Megan as a fitting representative of those values.
Natalizia also noted that the rapper trains to become stronger, clear her mind, and continue growing. She said Megan embodies the confidence and individuality that the brand aims to promote through its campaigns.
The appointment gives Gymshark a prominent figure from the music industry as it continues to expand its reach beyond its existing fitness audience. For Megan, the partnership offers another platform to communicate her approach to exercise and self-confidence.
Megan Highlights Favorite Gymshark Products
View this post on Instagram
Alongside the campaign, Megan has selected more than 50 of her favorite Gymshark products, including workout apparel and other training essentials, featured on the brand’s official website.
The selection also previews the SoftSense shorts set, known as “Thee Red Shorts,” which is scheduled to launch on October 22. The upcoming release adds a product component to the partnership, giving fans an opportunity to explore the sportswear associated with the campaign.
While the initial launch centers on Megan’s fitness routine and the “Megan Does Gym” visuals, the multi-year agreement establishes a longer-term relationship between the rapper and the athletic apparel company.
Megan Thee Stallion Prepares for ACT: III
The Gymshark announcement comes as Megan continues building anticipation for her next album, “ACT: III,” which she has been teasing ahead of its expected arrival. Her most recent studio album, “Megan,” was released in 2024 and debuted at No. 3 on the Billboard 200, earning more than 64,000 album-equivalent units in its opening week, according to Luminate figures reported at the time.
The new brand partnership adds another dimension to the rapper’s activities outside music, placing her fitness interests at the center of a global campaign. With the launch of “Megan Does Gym,” Gymshark is using Megan’s influence to reinforce its message around strength, consistency, and confidence while introducing her favorite products to its audience.
The collaboration officially launched on October 13, with “Thee Red Shorts” set to follow on October 22.
Shop some of Meg’s faves
Featured image: Gymshark
—Read Also
