Zendaya and On have unveiled their second co-created collection, introducing the latest chapter of their partnership through an action film-inspired campaign and short film. The latest collection combines technical sportswear with expressive styling, while the campaign places movement at the center of its cinematic storytelling.
The release continues the collaboration between Zendaya, On, and longtime creative partner Law Roach, who helped shape the latest lineup. Built around the idea that performance clothing can feel effortless while still making a visual statement, the new collection brings together everyday silhouettes, technical fabrics, bold prints, and a new footwear design.
Zendaya and On Expand Their Collaboration
The second collection builds on the partnership’s focus on bringing performance and personal style into the same space. Oversized crew necks and sweatpants are updated with considered ruching and bungee cord detailing, allowing the wearer to adjust the shape and silhouette of each piece.
A custom python print provides one of the collection’s most recognizable visual elements. The pattern appears across a bodysuit, a form-fitting long-sleeve top, and a half-zip anorak, giving the technical pieces a more distinctive fashion identity.
“Each season we’re elevating everyday basics. With this collection, we had fun with a python print that acts like a modern camo,” Zendaya said.
Law Roach also emphasized the role of personal expression in the latest collaboration.
“Our work with On has always been about pushing what sportswear can look and feel like,” Roach said. “For this collection we brought our personality and love of print to technical fabrics, designing pieces to make you feel good when you move in them.”
Pantera Directs the New Campaign
The new campaign takes the collection into a more cinematic setting, with Argentinian directing trio Pantera behind the accompanying short film. Inspired by classic action movies, the film uses choreographed movement and heightened physicality to showcase the pieces in action.
Zendaya appears at the center of the film, moving through a series of choreographed scenes while wearing the new styles. Rather than presenting the garments in static settings, the film demonstrates how the silhouettes respond to movement, highlighting the collection’s emphasis on versatility and comfort.
Still images released alongside the film continue the concept, capturing Zendaya in motion with a combination of purpose, attitude, and ease.
The cinematic direction builds on an established element of the relationship between Zendaya and On. Alex Griffin, On’s Chief Marketing Officer, said storytelling has been an important part of the partnership from its beginning.
“Cinematic storytelling has been a cornerstone of our partnership with Zendaya from the start,” Griffin said. He added that the brand has aimed to create work that goes beyond traditional advertising by building worlds designed to entertain and surprise audiences.
Cloudnova Moon Introduces a Mary Jane-Inspired Silhouette
Footwear is another key part of the new collection, with the debut of the Cloudnova Moon in a Mary Jane-inspired silhouette. The low-profile design features an engineered knit upper and refined speed laces, bringing On’s performance technology into a more fashion-oriented shape.
The Cloudnova Moon arrives in three colorways: Clove/Ivory, Dew/Antler, and Black/Ivory. The shoe is designed for all-day comfort and complements the apparel’s combination of technical construction and expressive styling.
The footwear also extends the broader visual direction of the Zendaya and On partnership, which has increasingly used fashion and cinematic storytelling to present performance products in a more lifestyle-focused context.
Zendaya x On Collection Launches Globally
The latest collection launched October 1, 2026, and is available through On’s website and retail stores globally. The launch is also being supported by special immersive retail pop-ups in Los Angeles, Paris, Tokyo, and Chengdu.
The new campaign and short film provide the visual introduction to the collection, while the apparel and Cloudnova Moon translate the collaboration’s central focus on movement into wearable pieces. With Law Roach contributing to the creative direction, the second release continues to bring together On’s performance expertise with Zendaya’s and Roach’s approach to fashion and print.
The result is a second chapter that expands the partnership through clothing, footwear, and cinematic storytelling, with movement remaining the connecting element across the entire collection.
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Featured image: On
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