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n a world with constantly evolving trends—especially with the birth of TikTok—it’s no surprise that fashion and beauty trends can sometimes be hard to keep up with. The makeup industry, known for its ever-changing landscape, is currently witnessing a shift from the traditional rosy and pink coquette beauty look to the edgy allure of Indie Sleaze. This latest makeup trend, currently making waves on the clock app, embraces a rebellious aesthetic reminiscent of rockstar girlfriends and celebrities of the 2000s.
With its smoky eyes, heavy eyeliner, messy eye glitter, untouched brows, and bright red lips, the Indie Sleaze trend is said to have originated from hurried makeovers in a car while driving to a club on Friday night. Nevertheless, it gives off that raw energy and untamed spirit of the 2000s. No wonder it has so much popularity.
What makes Indie Sleaze makeup a popular trend?
As Generation Z delves into the archives of fashion and beauty history, they discover trends that existed when they were growing up. It’s no wonder they find themselves drawn to the allure of the 2000s, an era they may remember through childhood nostalgia or the cultural references of their older siblings. The fashion and beauty icons of the time, such as Lady Gaga, Lindsay Lohan, and Paris Hilton, rocked the Indie Sleaze look effortlessly, creating an indelible impact on the younger generation.
So, why is the Indie Sleaze trend so popular? It may be because it offers a welcome diversion from recent trends like natural beauty, clean-girl aesthetics, and minimalism. Women can express their distinct personalities and creative abilities through makeup thanks to Indie Sleaze’s edgy and daring approach. It is a celebration of uniqueness and a protest against conformity. For a look that is determined to stand out, make a statement, and adopt a more unusual approach to beauty, this trend should be highly considered.
Want to hop on the trend?
If you’re eager to try the Indie Sleaze makeup trend yourself, here’s how you can achieve the edgy and glamorous look:
- Start by creating a flawless base using a medium coverage foundation or a tinted moisturizer. Keep the focus on your eyes by applying a smokey eyeshadow in shades of charcoal or deep plum, blending it into the crease and lower lash line. Next, take a black eyeliner and apply it generously along the upper and lower lash lines, smudging it slightly for a live-in effect.
- Secondly, you’ll need to add some sparkle to your eyes. Opt for eye glitter in vibrant hues like electric blue, shimmering silver, or bold gold. Dab the glitter gently onto the center of your lids, creating a captivating shimmer. Leave your brows untouched or lightly groom them with a clear brow gel for an undone and effortless appearance. In this trend, there is no use for brow pencils.
- Complete the Indie Sleaze look with a swipe of bright red lipstick. Choose a shade that complements your skin tone, whether it’s a classic bright red or a bold orangey red. Unlike minimalist makeup, the goal is to make a bold statement with your lips while keeping the rest of your makeup slightly disheveled and carefree.
Shop editor’s picks
To sum up, the Indie Sleaze makeup trend is incomplete without its fashion counterpart. You can rock a “rockstar girlfriend’s” look featuring an oversized biker jacket or fur coat, pantyhose underneath minis, and messy bangs that bring the look to its final destination. While we wait for the next trend TikTok brings to our doorstep, let’s unleash our inner rebel by giving the Indie Sleaze trend a try and let the makeup do the talking.
Featured image: Coco Jones via @basedkenken/Instagram
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