Aston Martin is taking its luxury credentials into a galaxy far, far away. The British automaker has announced a global partnership with Disney Consumer Products and Lucasfilm to mark the 50th anniversary of the “Star Wars” franchise in 2027. The collaboration, confirmed on November 12, will bring a year-long program of special projects, curated experiences, and bespoke activations, with activities set to begin globally in January.
The partnership brings together two brands with longstanding associations with cinematic storytelling, distinctive design, and cultural influence. Aston Martin has built much of its screen legacy through the “James Bond” franchise, while “Star Wars” remains one of the most recognizable entertainment properties in the world. Although the automaker has yet to feature a vehicle in the science-fiction universe, the new agreement creates an opportunity to connect its British craftsmanship with the visual language of the franchise.
Aston Martin and Lucasfilm Outline Global Collaboration
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Aston Martin introduced the partnership through a 19-second teaser featuring the logos of both brands against a starfield. While the initial announcement offered few details about the creative projects in development, the companies confirmed that the collaboration will extend across multiple markets throughout 2027.
Finbar McFall, Aston Martin’s Global Director of Marketing, highlighted the shared emphasis on design and storytelling behind the partnership. He noted that “Star Wars” has spent five decades inspiring audiences through its creative vision, adding that both brands share a commitment to developing recognizable icons with lasting emotional appeal.
Further details about the program are expected in early 2027, coinciding with the wider anniversary celebrations planned by Disney and Lucasfilm. Whether the partnership will produce exclusive merchandise, automotive-inspired collectibles, bespoke vehicles, or other experiences remains to be seen.
Star Wars Prepares for Its 50th Anniversary in 2027
The Aston Martin announcement arrives as Lucasfilm prepares an extensive calendar of releases and events celebrating five decades of “Star Wars.“ The anniversary program will span theatrical screenings, streaming premieres, documentaries, merchandise, and fan experiences.
Lynwen Brennan, Lucasfilm Co-President, described the milestone as an opportunity to revisit the franchise’s cinematic beginnings, including the return of the original 1977 film to theaters. She also emphasized the scale of the celebration, which will bring together new productions and experiences for longtime fans and newer audiences.
Among the scheduled highlights is the second season of “Ahsoka,” which is set to premiere on Disney+ on January 20, 2027. On February 19, a newly restored version of the original “Star Wars: A New Hope” will return to theaters worldwide, with screenings planned in IMAX 70mm, 35mm, and 4DX formats.
The calendar continues on May 4 with filmmaker R.J. Cutler‘s archival documentary, “The Hero Awakens.” Later that month, on May 28, Shawn Levy‘s “Star Wars: Starfighter,” starring Ryan Gosling, is scheduled to arrive in theaters. The release calendar gives the Aston Martin partnership an extended period of global exposure throughout the anniversary year.
A New Cultural Chapter for Aston Martin
The collaboration also introduces Aston Martin to a different corner of popular culture. The automaker has maintained a close relationship with “James Bond,” whose association with its vehicles has helped reinforce the brand’s image of British luxury and performance. However, the Bond franchise has been relatively quiet since the 2021 release of “No Time to Die,” leaving room for other entertainment partnerships to connect the marque with international audiences.
“Star Wars” offers a particularly wider cultural platform, with a fanbase spanning generations and markets. Its established relationship with collectible merchandise, character-inspired design, and large-scale fan events also creates several possibilities for Aston Martin beyond traditional automotive marketing.
There is already a point of speculation among fans. In March 2024, Aston Martin filed a trademark application for the name “Venator,” a Latin term meaning hunter. The name also appears in the “Star Wars” universe as the designation of the Republic’s Venator-class Star Destroyers, most notably featured in “Revenge of the Sith” and “The Clone Wars.”
The connection has prompted speculation about a possible Star Wars-inspired vehicle or limited-edition model. However, neither Aston Martin nor Lucasfilm has confirmed that the trademark is connected to the newly announced partnership. For now, any suggestion of a Venator-badged car remains unverified.
What the Partnership Could Mean for Collectors
Aston Martin’s collaboration with Lucasfilm follows an earlier automotive partnership involving Porsche. In 2019, Porsche worked with Lucasfilm’s design team to develop the Tri-Wing S-91x Pegasus Starfighter, a concept spacecraft unveiled around the release of “Star Wars: The Rise of Skywalker.”
Aston Martin’s approach could take a different direction, drawing on its established bespoke capabilities and Q by Aston Martin personalization program. Rather than a conventional mass-production release, exclusive commissions, collector-focused pieces, and special experiences could provide a natural fit for the luxury automaker.
One potential destination for a major reveal is Star Wars Celebration, which is scheduled to return to the Los Angeles Convention Center from April 1 to April 4, 2027. The event regularly attracts fans, industry figures, and entertainment media from around the world, making it a fitting platform for a collaboration tied to the franchise’s golden anniversary.
For now, Aston Martin and Lucasfilm are keeping the details of their partnership under wraps. With the celebrations approaching, further announcements in early 2027 should clarify how the automaker plans to translate the Star Wars universe into its own world of design, craftsmanship, and luxury.
Featured image: @starwars/Instagram
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