On and Erewhon Expand Their Partnership With New “Fuel Your Energy” Fall/Winter 2026 Collection

A fashion and pop culture writer who watches a lot…
On and Erewhon are extending their ongoing partnership with a new Fall/Winter 2026 collection titled “Fuel Your Energy.” The release brings back their co-branded Cloudsurfer Max running shoe in two new colorways, alongside an expanded selection of technical running apparel, casual clothing, and accessories. The latest collaboration builds on the brands’ shared interest in movement and wellness, bringing together performance-focused designs and everyday essentials for a wardrobe that moves beyond the gym.
The collection follows several joint initiatives, including the On and Erewhon Wellness Club, a co-branded juice, and their debut collaborative collection earlier this year. For Fall/Winter 2026, the two brands are expanding that relationship with a more extensive lineup that connects running culture with the everyday routines surrounding fitness and wellness. The new offering is designed to accommodate different parts of the day, from training sessions to casual outings around Los Angeles.
The Cloudsurfer Max Returns in Two New Colorways
Leading the On and Erewhon’s “Fuel Your Energy” collection is the Cloudsurfer Max Erewhon, which returns in two new colorways: “Cider” and “Limon.” Both versions feature a monochromatic finish that carries across the upper and sole, giving the running silhouette a streamlined appearance.
The shoe retains On’s double-layer CloudTec Phase cushioning system, which is designed to compress sequentially from heel to toe for a smoother transition through each stride. The cushioning technology supports running daily, while the silhouette’s construction also makes it suitable for extended wear beyond training sessions.
Collaborative details distinguish the footwear from the standard Cloudsurfer Max. Both colorways feature heel branding, reflective laces, and an additional set of reflective laces for an alternative look. An Erewhon-branded outsole completes the design, adding another reference to the partnership without disrupting the shoe’s tonal treatment.
On and Erewhon Introduce an Expanded Performance Apparel Range
The On and Erewhon’s “Fuel Your Energy” collection introduces a wider selection of technical apparel designed for running and training. The range includes a lightweight 2-in-1 running short, which combines an outer layer with an integrated compression liner for additional support during movement.
Short compression tights and a co-branded sports bra extend the performance offering, while T-shirts and cropped tees provide additional options for training. The tops feature co-branded graphics across the chest, bringing the collaboration’s identity into the apparel assortment.
The selection reflects the technical side of the partnership, with pieces designed to accommodate different workout preferences. Rather than focusing exclusively on footwear, the Fall/Winter 2026 release gives the brands a larger presence in performance clothing, offering several options that can be worn together or incorporated into existing workout wardrobes.
Club Collective Hoodies and Accessories Round Out the Collection
The lifestyle assortment takes a more relaxed approach, introducing two co-branded Club Collective hoodies alongside matching Club Collective T-shirts. The pieces extend the partnership’s clubhouse identity into everyday clothing, providing alternatives to the collection’s more technical running gear.
Accessories also feature in the release through a roomy cargo pack tote. The bag includes a zipped interior pocket for storing smaller valuables, combining practical functionality with the collection’s understated aesthetic.
Across the footwear, apparel, and accessories, the color palette draws from Erewhon’s signature visual identity. Soft, tonal shades provide consistency throughout the lineup, allowing the individual pieces to work together without relying on overly prominent graphics or contrasting colors. This approach also connects the technical running pieces with the more casual elements of the collection.
Real Angelenos Star in the Fuel Your Energy Campaign
Accompanying the release is a “Fuel Your Energy” campaign featuring real Angelenos and their individual approaches to wellness. The imagery explores the everyday habits that shape an active lifestyle, placing the collection within the context of Los Angeles’ fitness and wellness culture.
The campaign draws attention to routines that extend beyond formal exercise, including morning runs, visits to the grocery store, and other daily activities. This perspective reinforces the collection’s combination of performance and lifestyle pieces, presenting the clothing and footwear as options for different parts of the day.
The On and Erewhon’s “Fuel Your Energy” collection is available globally now through On stores and the brand’s online store. The Fall/Winter 2026 release continues the partnership with two new Cloudsurfer Max colorways and a wider assortment of running apparel, casual clothing, and accessories.
Shop the collection
Featured image: On
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A fashion and pop culture writer who watches a lot of TV in his spare time. At Style Rave, we aim to inspire our readers by providing engaging content to not just entertain but to inform and empower you as you ASPIRE to become more stylish, live smarter and be healthier.


