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lmost everyone has had a piece from Shein in recent years. The company has tripled in sales and popularity, and is even worth more than Zara; with about $10 billion in revenue in 2022. It is the No. 1 shopping app in over 560 counties. And a delightful Gen Z go-to. If you still haven’t heard of them, Shein is an online (ultra) fast fashion powerhouse that has captured the attention of fashion buffs worldwide. Renowned for its trendy and affordable clothing, Shein’s rise to popularity has been impressive and almost unbelievable. However, beneath the surface, controversies have surrounded the brand, prompting discussions and raising concerns across various spheres.
Previous controversies surrounding Shein
- Intellectual property infringement: Shein has found itself at the center of allegations regarding the unauthorized use of designs from independent artists and smaller brands. Critics argue the brand has engaged in copying without providing proper credit or compensation to the original creators. These actions have raised questions about the brand’s commitment to supporting and fostering creativity.
- Unethical labor practices and exploitation: Reports and investigations have shed light on labor conditions within Shein’s supply chain. Concerns have emerged regarding the treatment of workers, particularly in countries where Shein’s clothing is produced. Claims of sweatshop-like conditions, low wages, and limited labor rights have exposed the ethical challenges the company faces. The plight of these workers, often vulnerable and lacking proper representation, has prompted discussions about corporate responsibility and the need for fair and just labor practices.
- Environmental impact and fast fashion consequences: Speculations claim this Shein influencer trip was a PR move to cover up this troubling propaganda. One of these accusations is that Shein’s rapid growth and success are due to the fast fashion business model. This model emphasizes the production of low-cost, disposable clothing that follows short-lived trends. Consequently, it raises concerns about the environmental impact and sustainability of such practices. The overconsumption and subsequent disposal of fast fashion garments contribute to waste accumulation, pollution, and depletion of natural resources. These concerns have ignited a broader conversation about the need for more sustainable approaches within the fashion industry.
- Body shaming and insensitive product names: Shein has also been under scrutiny for its product names and descriptions, which some argue perpetuate body shaming and insensitivity. Critics claim certain product names reinforce harmful stereotypes and negative body image ideals. This controversy has ignited discussions about the responsibility of brands to foster positive body image and promote inclusivity, especially in an era that advocates for diversity and acceptance.
The Shein Influencer Trip
Now, the latest controversy surrounding Shein has been a hot topic for the past few days. Shein recently organized a sponsored trip for some influencers to their innovation factory in China, where workers made sample pieces before sending them to the main mass-producing factories. After returning from the trip, these influencers began writing glowing reviews about Shein, completely ignoring the claims against the brand. It’s hard not to wonder if this was a strategic move to divert attention from the company’s ongoing controversies, or if genuine improvements have been made. For one, that’s a model factory.
However, the fact that these positive reviews are stirring up past controversies and more is no surprise. People are skeptical and believe Shein and other fast fashion companies are simply trying to clean up their tarnished image with influencer and celebrity marketing while continuing their questionable practices. It’s a case of selective honesty, and it’s leaving many feeling deceived.
This Shein influencers trip might have been a shallow move to evade all these claims but was it a wise card to pull on this fed-up and woke generation? The working conditions of their factories have been a cause of concern. Workers endure long hours and are often subjected to low wages. These workers claim to have only one day off in a month and are given unrealistic daily deliverables. It’s disheartening to think that their hard work and dedication are not adequately rewarded.
Shein has earned a reputation as the “fastest cloth factory” in the industry. However, this title comes at a significant cost. To meet the demand of producing about 500 clothes daily, workers are pushed to their limits. The relentless pressure to meet quotas can have detrimental effects on their physical and mental well-being. And not having any form of health insurance or benefits is a troubling reality that can’t be ignored.
But how can Shein possibly maintain their reputation and meet such high demands without employing machines? It is indeed unlikely. These questions make you wonder if their claim of being the fastest cloth factory is sustainable and if it’s achieved through exploitative practices. This Shein influencer trip must have been a way to distract people from the rubble and ease a raging social storm, but was it counter-productive?
Are these influencers canceled?
Now, let’s circle back to the influencers who went on the sponsored trip. It’s disconcerting to see them turn a blind eye to the hardships faced by workers. Instead of using their platforms to shed light on these issues and advocate for change, they choose to wash over the uncomfortable truths and present a rosy picture of the company. A particular influencer who claims to be an “investigative journalist” has been under fire for trying to pull the racist card on this situation.
The actions of these influencers raise doubts and make people wonder if they are being deliberate. Are they genuinely unaware of the controversies and the reality faced by workers? Or are they prioritizing personal gain and endorsements over ethical considerations? It’s a difficult pill to swallow, especially considering the responsibility influencers bear in influencing public opinion. I guess securing the bag is the priority. To think the so-called investigative journalist blamed it on consumers. Claiming we all shop 70% of our clothes from fast fashion brands is a lack of accountability. We should start by setting straight these exploitative brands that target individuals who can’t afford expensive clothing.
In the grand scheme of things, it’s essential to question whether significant changes can truly occur within a year for a large company like Shein. It’s one thing to go on a trip, interview workers, and inspect the working environment, but it’s another to implement lasting improvements that address the core issues.
In conclusion, the Shein influencers’ trip can be perceived as an attempt to gloss over these accusations that have sparked a heated debate. The long hours, low earnings, and questionable practices within Shein’s factories cannot be ignored. As consumers, we have a responsibility to stay informed, demand transparency, and support brands that prioritize ethical practices and fair treatment of workers.
Featured image: @sheinofficial/Instagram
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