Nigerian-British Fashion designer, Mowalola Ogunlesi, has been tapped as the design director of Kanye West’s latest project bringing together Gap and Yeezy. Kanye announced his new venture with Gap on Friday with the twitter hashtag #WESTDAYEVER, his first tweet since he said he was leaving social media in March.
Not long after, Mowalola took to her Instagram page to announce her place as the Design Director. Gap yeezy collab deal.
Gap, which has flailed in recent years as it struggled with an identity crisis, is hoping that a Gap Yeezy collab will be its saving grace. Gap yeezy collab deal.
Ealier in the week, celebrating fathers day, Kim Kardashian posted a picture of the family that featured North West, Kanye and herself wearing custom designed outfits by Mowalola. This was our only premonition of what was to come and even then nothing could have prepared us for Kanye’s 10-year-deal with Gap and a British-Nigerian woman at the helm of affairs. Mowalola Ogunlesi.
Mowalola comes from three generations of fashion entrepreneurs. Her Scottish grandmother, Elizabeth Okuboyejo is the founder of Betti-O, one of the foremost fashion brands in Nigeria, famous for designing clothes in local adire (tie and dye) fabric. Her parents are both fashion-preneurs. Her father, Adegbola Ogunlesi co-founded the men’s fashion label, Sofisticat while her mother founded the popular Children’s clothing label, Ruff ‘n’ TumbleGap yeezy collab deal.
She attended Central Saint Martins, a university for Arts and Design in the UK and had her designing debut at the 2019 London Fashion Week. Her design aesthetics include leather material cut out to asymmetrical shape and vibrant colors. Her African roots were apparent in her menswear collection where she featured Lagos roadside materials. Mowalola Ogunlesi.
Just last year, about this time, she lent her creative genius to the British vogue by dressing her own Barbie doll in her style. Her black doll was dressed in a neon green adire co-ord made of leather.
Talking about her style to the publication, she said,
“Mine is a world where everyone is free in terms of what they wear, in terms of how they think, and my women aren’t threatened by anyone – they are taking back their power.”
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Mowalola Barbie for @britishvogue 🖤 In SS20 Acid Cow Dress , Hair by @jembomb and make up by @daniel_s_makeup 🔐 In honour of #Barbie’s 60th anniversary, @BritishVogue has invited six leading young designers to dress @Barbiestyle iconic doll in their signature style for the September issue. Photographed by @staskomarovski. On newsstands Friday 2 August.
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“She is a Mowalola superhero – strong, captivating and ready to have a really good time. I want to be wherever she’s going,” she added.
Much is yet to be understood about the entirety of the Yeezy-Gap collaboration but Kanye’s journey from a Gap customer service employee to a 10-year-collaboration deal with the same company is if anything inspiring. As for Mowalola, we can’t wait to see where her path leads but we can bet that greatness lies ahead of her.
Photo credit: Instagram | Mowalola
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A life, style and culture writer with a borderline obsession for 80s fashion, though I made landfall a decade later. At Style Rave, we aim to inspire our readers by providing engaging content to not just entertain but to inform and empower you as you ASPIRE to become more stylish, live smarter and be healthier. Follow us on Instagram @StyleRave_ ♥