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Mer-mazing! The Mermaidcore Beauty Trend Is Posed To Cause A Splash In 2023

Mer-mazing! The Mermaidcore Beauty Trend Is Posed To Cause A Splash In 2023



ith the inrush of beauty trends we experience daily, it’s often hard to keep up. The manner in which these trends seem captivating makes it difficult to ignore or become weary of them. One of the outstanding beauty trends making its rounds is the Mermaidcore beauty trend. It is inspired by the mythical mermaid, which is often seen as a symbol of beauty and mystery.

The movement is said to have originated from the popularity of mermaid-themed makeup tutorials and looks on social media platforms such as Instagram, TikTok, and YouTube. It has become common practice for influencers, makeup artists, and other beauty enthusiasts to create and share looks that give a nod to these oceanic creatures.

How did the trend become widespread?

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The popularity of the Mermaidcore beauty trend can be credited to a variety of factors, including Disney’s forthcoming The Little Mermaid reboot and the dazzling runways of Spring/Summer 2023. Simply put, when the colors and substance of the sea merge with the upbeat glitter of fashion’s runways, this trend is born. 

From fluffy brows to wet, slick-back hair, colorful eyes (in tones associated with the ocean) to shimmering cheekbones, the Mermaidcore beauty trend is a sultry way to up your beauty game to Euphoria-levels without having to give your beauty routine a complete overhaul. 

Its key features

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How would you look if you took a dive into the sea and emerge a few moments later with the sun rays dancing on your skin? Of course, your hair will be sleek, your skin luminous, your brows would embrace its fullness, and perhaps you may have a green seaweed resting on the nape of your neck. That, my dear, is what characterizes the Mermaidcore beauty trend. 

In a ‘how to’ video on TikTok, make-up artist Zoe Kim Kenealy states that “The goal of Mermaidcore trend is to make your skin look like it’s glimmering or shimmering on its own.” To achieve this, it’s advisable to opt for light, buildable products that give a glittery finish instead of a cakey one or something that’s too shiny. 

Beyond dewy skin and laid-back hair, there’s also room for some color, just make sure that they evoke the wonders of mermaids and the sea. Think bold eyeliner, glitter, and iridescent or metallic shades that evoke the mystical and fantastical qualities of a mermaid.

Products and techniques used to achieve the look

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Popular products used to achieve the Mermaidcore beauty trend include:

  • Highlighters and shimmery eyeshadows: to create a glowing, ethereal effect on the skin and eyes.
  • A good moisturizer to create a dewy effect on the skin, offering a strong base for the makeup
  • Seafoam green and blue eyeshadows: to emulate the colors of the ocean.
  • Glitter and iridescent pigments: to add a sparkly, mermaid-like quality to the look.
  • Temporary mermaid hair color to dye the hair in shades of blue, green, or purple if you want to add some fun to your hair.
  • Hair chalks or hair mascara for a more subtle hair-coloring effect.
  • Hair gels: to give your hair a smooth, sleek vibe

Here are some popular techniques used to achieve the Mermaidcore beauty trend

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  • Use a dampened brush to apply a highlighter for a more intense, dewy effect.
  • Create a soft look by applying your foundation, concealer, and powders with a light hand. Here, the fewer products you use, the better as too many products can affect the effortless result
  • Use a fan brush to apply a highlighter to the cheekbones and collarbones for an all-over shimmery look.
  • Try the color-blocking technique where you use different shades of the same color to create an ombre effect.
  • Play with a combination of different shades of blue and green eyeshadows to create an ocean-inspired eye look.
  • Add highlights or lowlights in mermaid shades to create a more natural-looking effect.
  • Use long-lasting hair gel to keep your hair in place to withstand the heavy activities you may engage in throughout the day.

How to achieve the Mermaidcore beauty trend look

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  • Start by exfoliating your skin to remove any dead skin cells and smooth out your complexion.
  • Next, apply a hydrating face mask to nourish and plump up your skin.
  • Then, use a tinted moisturizer or light foundation to even out your skin tone and create a flawless base.
  • Apply a highlighter to the high points of your face, such as your cheekbones, nose, and Cupid’s bow, to create a radiant, dewy look.
  • Use a bronzer to sculpt and define your features, focusing on the hollows of your cheeks, temples, and jawline.
  • Apply a pink or coral blush to the apples of your cheeks for a healthy, flushed look.
  • Line your upper lash line with black or dark brown eyeliner and smudge it out for a subtle, smokey effect.
  • Apply a light coat of mascara to your lashes.
  • Fill in your brows to give them shape and definition.
  • Finish off the look with a glossy or shimmering lip color.

Note: Mermaid-core look is a trendy look inspired by mermaids. It’s not a specific look, but you can be inspired by different aspects of the trend to create something you can rock for an everyday slay.

To achieve the Mermaidcore look, you’ll want to focus on creating a wavy, textured hairstyle, as well as incorporating colorful makeup and accessories. Here are a few more tips to help you achieve it:

Makeup: Use colorful eyeshadows and eyeliners to create a mermaid-inspired look. Consider shades of blue, green, and purple to create a dramatic, ocean-inspired look. Highlight your cheekbones with a shimmery blush or highlighter.

Accessories: Incorporate seashells, starfish, and other ocean-inspired items into your hairstyle or as jewelry. 

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Hair: Use a sea salt spray or texturizing spray to add volume and texture to your hair. Braid your hair while it’s still damp and then use a curling iron or wand to create loose waves. Once your hair is styled, use a shine spray to add a glossy finish.

Nails: You could add a pop of color to your nails by using blue, green, or purple nail polish. You can also use glitter or iridescent accents to make your nails look mermaid-inspired.

The Mermaidcore beauty trend is fun and playful, allowing individuals to express their creativity and personality through their makeup and hair. However, it is important to keep in mind that beauty trends come and go, and ultimately, what is most important is feeling confident and comfortable in your skin.

Featured image: @peterluxhair/Instagram 

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