Burberry is returning to the city that defines its identity with a new winter campaign featuring two distinct London personalities. This time, chief creative officer Daniel Lee brings FKA Twigs and Romeo Beckham together for a cinematic look at London, shifting the spotlight from the usual busy streets to the River Thames and some of the city’s most famous landmarks.
Photographed by Glen Luchford, the campaign stars Beckham, who has been working with Burberry since 2013, and FKA Twigs, who contributed to the soundtrack of Lee’s earlier runway show. Together, they capture the creative spirit Lee associates with both London and the brand. This campaign also completes Lee’s vision for Fall 2026. His show at Old Billingsgate Market featured a set inspired by Tower Bridge, and now the new images showcase the collection against real London landmarks.
FKA Twigs and Romeo Beckham Put London at the Center
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Instead of using London as just a background, Burberry makes the city central to the campaign’s identity. The photos highlight the River Thames, Tower Bridge, and the Houses of Parliament, giving the collection a strong local feel. This approach fits with Lee’s broader vision for Burberry, which focuses on British heritage but keeps it feeling fresh.
“FKA Twigs and Romeo Beckham represent the energy that makes London unique,” Lee said. “It’s a place where anything feels possible, and it felt right to return to our home city this season.” This idea is reflected in the casting. Beckham has a long history with Burberry, while FKA Twigs brings a more experimental style that matches the campaign’s cinematic feel.
The result feels less like a conventional fashion campaign and more like another chapter in Burberry’s ongoing portrait of London.
Burberry Reworks Its Signature Outerwear for After Dark
The clothing follows the same balance between heritage and reinvention. Burberry’s familiar outerwear codes remain central, but Lee pushes them into more unexpected territory.
The Hoxton trench comes in silk and soft faille, with ruffled collars that turn the practical coat into something suited for evening. Leather shawl-collar coats also look more polished, while leather jumpsuits, kilts, and jogging pants blend tailoring with sportswear.
The collection is also ready for London’s unpredictable weather. Soft leather kilts, bomber jackets, and sharply tailored coats with military-style collars add structure and keep the clothes practical.
The emphasis also reflects CEO Josh Schulman’s broader strategy for the house. Burberry is focusing on categories that already define its identity, particularly trenches, scarves, and riding-boot-inspired accessories.
As FKA Twigs and Romeo Beckham move through the city in these outfits, Burberry’s latest winter campaign shows that its true identity is still rooted in its origins. London continues to be the brand’s greatest inspiration.
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