Beyoncé stars in new Levi’s campaign, Omah Lay announces collaboration with Davido, Manchester United expected to stick with Erik Ten Hag as manager. Stay in the know with our Rave News Digest, which summarizes five of the hottest global news stories you need to catch up on, saving you time and energy. Consider it your daily news fix.
1. Beyoncé stars in new Levi’s campaign
Beyoncé has partnered with Levi’s for a bold new campaign, “Reimagine,” which redefines the iconic 501 jeans. The campaign, launched on Monday, September 30, stars the global superstar in a laundromat setting, rocking skintight Levi’s 501 jeans. Inspired by Levi’s legacy, Beyoncé’s involvement kicks off the first chapter of the campaign, titled “Launderette,” which nods to a classic 1985 Levi’s ad. The scene sees Beyoncé tossing diamonds into a washing machine instead of detergent, before removing her jeans to reveal Levi’s underwear. Her track “Levii’s Jeans” plays in the background, celebrating denim as the ultimate piece of Americana.
In a statement, Beyoncé emphasized how the campaign champions women’s strength, stating, “Denim-on-denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.” Directed by Emmy-winning cinematographer Marcell Rév, the campaign will roll out across television, digital media, social media, and print, with special activations in major cities such as New York, Paris, and London. Exclusive products tied to the campaign will also be launched as part of the expansive rollout.
2. Omah Lay announces collaboration with Davido
Nigerian Afrobeats star Omah Lay has revealed an exciting collaboration with fellow Afrobeats heavyweight, Davido. In an interview on The Baller Alert, Omah Lay expressed his admiration for Davido, calling him a “legend” and highlighting his significant contribution to the genre’s global success. Omah Lay shared that the two have a “perfect song” in the works, stating, “We have a song coming out soon, and I’m very excited. The way we made the record is so cool, and Davido is an amazing person.” The upcoming release has generated buzz among fans, with many eager to hear how the artists’ vibes align with the track.
The collaboration marks a pivotal moment in Omah Lay’s career, especially after previously expressing concerns about Davido’s feelings toward him. However, those doubts seem to have been put to rest, as the pair now prepare to release what Omah Lay describes as a highly anticipated project. Omah Lay also touched on the competitive nature of the Nigerian music scene, underscoring the respect among artists while striving for excellence. This new track is set to drop ahead of Omah Lay’s sophomore album, which he had to recreate following the theft of his original concept.
3. Tyla announces first-ever South African tour in December 2024
Tyla has announced a 🇿🇦 South African tour.
Tour dates and info coming soon.
Sign up now for early access to tickets : https://t.co/s53sOEearr pic.twitter.com/0yJ9e2YNxw
— Tygers Access (@TygersAccess) September 27, 2024
South Africa’s Grammy Award-winning artist Tyla has officially announced her first-ever headline tour for December 2024. The “pretty girl from Joburg,” who has gained international acclaim, is finally returning home to perform for her local fans. The news was shared via Instagram by @anythinggoessa, with a message from Tyla herself that read, “Tygers! 🐅 The wait is over… @tyla is coming home for her very first headline shows this December!” While specific tour locations have not yet been disclosed, fans are speculating whether it will be a three-city tour, eagerly awaiting more information. Tyla’s team has promised that ticket details will be released soon.
This exciting announcement comes on the heels of some fan disappointment earlier in the month when it was revealed that Tyla would be performing in Johannesburg as part of the Coke Studio 2024 lineup, but only for US and Canadian fans through an all-expenses-paid sweepstake. South African fans expressed their frustration at being left out, but the news of Tyla’s December tour is sure to make up for the earlier letdown. With her highly anticipated return, Tyla is ensuring that her loyal supporters back home get their moment to experience her live.
4. Megan Thee Stallion teases upcoming song in new snippet
Megan Thee Stallion showing off her new grillz. 💎😬pic.twitter.com/qEhtSOaW5b
— The Crowd Updater (@TheCrowdUpdater) September 29, 2024
Megan Thee Stallion has given her fans a taste of what’s to come with a snippet of an unreleased track, teasing her upcoming project Act Two of the Megan album. In a recent Instagram post, the rapper shared a carousel of videos showing off her custom diamond grill by Johnny Dang & Co., with one video featuring a 28-second clip of the new song. On the track, Megan confidently raps, “I’m at the top of my game, I’m who they hate, this s**t come with the fame,” over a Texas-influenced slowed-down beat, signaling her unshakable status in the industry.
The snippet sent fans into a frenzy, with many eagerly demanding the full release. “HOLD ON WE NEED THIS NOW!” one fan exclaimed in the comments, while another drew comparisons to her Tina Snow era, saying, “TINA SNOW is backkkk but she never really left.” Megan, who captioned the post with “Almost done working, Hotties. BRB,” has been steadily teasing the butterfly-themed continuation of her Megan album, hinting at a powerful transformation in both sound and style.
5. Manchester United expected to stick with Ten Hag as manager
Erik ten Hag retains the backing of Manchester United bosses 🔴 pic.twitter.com/XMD6ovrJ5s
— Sky Sports Premier League (@SkySportsPL) September 30, 2024
Manchester United is set to retain Erik ten Hag as their manager for the upcoming matches against Porto and Aston Villa, despite a 3-0 defeat to Tottenham at Old Trafford over the weekend. The result left United languishing in 12th place in the Premier League, intensifying pressure on the Dutchman. However, sources within the club have indicated no immediate threat to Ten Hag’s position, with the focus remaining on the next fixtures. Ten Hag, who signed a new contract in the summer, reassured fans that he and the club’s owners are “on the same page” regarding the future direction of the team.
Despite growing scrutiny, Manchester United’s leadership has signaled a cautious approach, opting not to make any hasty decisions. Club executives, including Chief Executive Omar Berrada, have publicly expressed their support for Ten Hag, who now faces a critical week with away matches in the Europa League and Premier League before the international break. The poor start to the season, combined with disappointing performances and a lack of goals, has raised concerns. However, Ten Hag is expected to remain in charge as United aims to rebound from a rocky start to the campaign.
Featured Image: @beylegion/Instagram
Our Weekday News Digest summarizes five of the hottest news topics worldwide–including celebrity news from Hollywood to Nollywood, the latest trending global headlines from American reports to top African news today, and the best sports stories in 2024.
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