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Viola Davis Named L’Oréal’s Latest Global Ambassador

Viola Davis Named L’Oréal’s Latest Global Ambassador


How to Get Away With Murder actress, Viola Davis,  joins Céline Dion, Eva LongoriaAja Naomi King amongst other A-list L’Oréal Paris ambassadors as the newest international spokesperson for L’Oréal Paris. The news was announced via the brand’s Instagram page on September 10 after she made her brand debut at an event in New York City, on Monday, September 9.

Viola is pretty much excited to be associated with a brand that has told women “Because You’re Worth It” since 1973. Starting later this month, Viola Davis will from all TV, print and digital campaigns for L’Oréal Paris’ Age Perfect line. According to Viola in a statement,

“As a young girl, I wasn’t always told that I was smart, beautiful or worthy. I worked tremendously hard to get where I am today – overcoming feelings of doubt to become a woman who truly believes I am ‘worth it’ in every way.

I believe it’s so important to build confidence in women from a young age and to role model diverse perspectives of beauty. To now be part of a brand that has been championing women’s worth for more than 40 years and to use my voice to help empower others is truly surreal.

I believe that the greatest privilege is to be who you are. No apologies for your age, your colour, anything! As long as you’re you and living up to who that is and what that means, you’re worth it. That’s self-worth.”


According to Delphine Viguier-Hovasse, global brand president of L’Oréal Paris,

“We are thrilled to welcome Viola as a member of our family. Viola’s tenacity, authenticity and bold spirit resonate with and inspire so many people. She challenges the status quo in all aspects of life and her drive to succeed has proven itself time after time – she leads by example and is the perfect conduit to elevate our core message, ‘Because I’m Worth It’.”

Photo Credit: Instagram | Lorealmakeup, Violadavis 

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