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Ulta Beauty Launches MUSE Accelerator Program Focused On Early-Stage BIPOC Brands

Ulta Beauty Launches MUSE Accelerator Program Focused On Early-Stage BIPOC Brands


Ulta Beauty is now accepting applications for its MUSE Accelerator, an inaugural program dedicated to supporting early-stage BIPOC beauty brands to launch and thrive in retail. The brand proudly declares that it’s on: “a mission to Magnify, Uplift, Support and Empower underrepresented founders of color” through this program that leverages in-depth training as well as one-on-one mentorship to enable beneficiaries to reach their full potential.  

Ulta Beauty will educate, inspire, and support participants with time, resources, and mentorship to prepare diverse leaders, founders, and entrepreneurs for retail readiness while nurturing a community to help empower each selected participant’s journey.

Launching in September, eight BIPOC beauty brand applicants will receive $50,000 in financial support to propel brand development in addition to resources designed to prepare each for retail readiness and long-term success. This will include unique opportunities to learn from subject matter experts across various topics such as merchandising, supply chain, legal, and marketing, as well as brand founders and industry leaders’ engagement during fireside chats and panels.

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A 10-week extensive curriculum was created in partnership with Venture Noire, a non-profit organization that specializes in accelerator programs dedicated to Black and minority entrepreneurs. Ulta Beauty’s MUSE Accelerator supports the company’s ongoing DE&I efforts to amplify underrepresented voices while curating and nurturing a diverse assortment.

Monica Arnaudo, chief merchandising officer of Ulta Beauty, said, “Muse Accelerator is another way we’re bringing to life our commitment to diversifying our unparalleled assortment so all guests can see themselves reflected at Ulta Beauty. We believe it is our responsibility to take tangible steps to create foundational industry change. As a destination where brands can learn, thrive, and successfully reach unchartered heights, this program helps us further nurture emerging BIPOC brands and create meaningful impact for the communities we serve, our industry, and the world.”

MUSE Accelerator Mentors Shontay Lundy, founder of Black Girl Sunscreen, Ron Robinson, founder and CEO of BeautyStat, Desirée Rogers, CEO of BLK/OPL, and Julissa Prado, founder and CEO of Rizos Curls, are among the diverse industry-leaders who have successfully built brands.

“Having built and launched a brand from concept to aisle, I understand the critical importance of mentors as guides along the way – especially as a minority navigating new territories,” said Lundy. “I was fortunate to have had such support and honored to have the opportunity to pay it forward through Ulta Beauty’s Muse Accelerator.”

Ulta Beauty is now accepting applications for the 2022 MUSE Accelerator cohort, with selections to be announced September 2022. Eligible early-stage BIPOC brands are encouraged to apply today by visiting here for guidelines and to learn more about the program. The deadline to submit is June 30th. Ulta Beauty Accelerator Program

Images: ronrobinsoncosmeticchemist | Instagram

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