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Tiwa Savage, A Mavin For Life As She Signs With Universal Music Group

Tiwa Savage, A Mavin For Life As She Signs With Universal Music Group


Mavin’s first lady, Tiwa Savage is out of the Mavins family after 7 years, this following her signing an international recording deal with Universal Music Group. This makes her the first Nigerian female act to be signed to the label. UMG is an American global music corporation and is the world leader in music-based entertainment.

Under the agreement, her future music will be released internationally through UMG’s operations in more than 60 countries worldwide. Projects will be executively produced by Efe Ogbeni of Regime Music Societe and Vannessa Amadi-Ogbonna.

Tiwa had this to say about her new deal:

“My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”

With the break of this news, Don Jazzy took to his Instagram page to congratulate Tiwa.

Tiwa Savage Universal Music Group

He wrote:

“Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister. It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be. Your jersey as the First Lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of our heart and pray GOD’s blessings to continue to follow you. Amennnn.”

Tiwa Savage Universal Music Group

Tiwa’s response was so beautiful and touching. This made us love Don Jazzy all the more:

“When I got pregnant I was nervous to tell you so I decided to tell you at the airport when we were travelling for a show. I figured you couldn’t really say much in a public place 🤣🙈 but then you told me you already knew and had already been thinking of a plan to keep my brand going while I took some time out. I was shocked because you weren’t phased by the news, you had already started making plans. I recorded the RED album while I was heavy and I would fall asleep during sessions and you and the whole team would crash in the studio right there with me till I woke up again and was ready to finish recording.

There was nothing you would hear about me that ever made you mad, no outfit was too crazy, no headline was too controversial for you to handle, no crazy outburst no nothing. If I said today wasn’t emotional for me I would be LYING. Please promise me that our relationship will never change. I only want to make you proud of me. Not every super hero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER. Mavin 4life #DiaFada 💪🏽🙏🏼❤️”

Here are other images from the signing…

Tiwa Savage Universal Music Group
Standing: Joel Katz, Sipho Diamini, Efe Ogbeni, Adam Granite, Vannessa Amadi-Ogbonna | Sitting: Sir Lucian Grainge, Tiwa Savage
Tiwa Savage Universal Music Group
Sir Lucian Grainge (Chairman & CEO, UMG) and Tiwa Savage
Tiwa Savage Universal Music Group
Vannessa Amadi-Ogbonna, Tiwa Savage and Efe Ogbeni
Vannessa Amadi-Ogbonna, Tiwa Savage, Joel Katz and Efe Ogbeni

Watch Tiwa reintroduce herself…

Photo Credit: Ashley Eberbach, IG | Tiwasavage, Donjazzy

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