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PFW: With 102 Years Of History ETAM Presented Yet Another Unforgettable Show

PFW: With 102 Years Of History ETAM Presented Yet Another Unforgettable Show


Paris Fashion Week was abuzz with a fun Spring/Summer 2019 presentation by Etam. The french brand already has 102 years in the belt so what more could it offer? A lot apparently seeing that the brand gave an unforgettable show as models walked out in its latest ready-to-wear collection.

One hundred and two years ago, Etam opened its first stocking store in the city of Berlin, Germany, and for over a century the brand has been on the runway of some of the most important fashion shows in the world, achieving prominence and fame across the globe.

The brand’s collection this year is a reflection of what it is to be a french woman. French women have been known to appreciate freedom and a means of expressing such a right is through fashion; there’s also their love for lace. This ability to interpret one’s state of mind through what they wear is what makes fashion so powerful and there’s also the aspect of optimism; and this is exactly what the Etam SS19 collection is about. Every lingerie piece reflects these feelings as well as the latest in fashion trends.


As the models walked down the runway in creatively styled lingerie, the confidence and energy surrounding the models was refined and sexy, adequately reflecting what comprises of true french style. There were performances by Cardi B and Swedish singer/song-writer Zara Larsson, all of which added to the electrifying for that was the Etam SS19 show.

Here’s a look at some of the stunning runway moments…





Watch a snippet of the show…

Here’s a few looks from behind the scenes

While all eyes were on the display of the SS19 Collection as the models walked down the sparkly blue carpet, backstage was also lit! And we’ve got pictures to prove this.


Photo/Video Source: IG | Etam / &

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