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Nordstrom And Nike Partner With Zerina Akers’ Black Owned Everything To Create A Space For Black Designers

Nordstrom And Nike Partner With Zerina Akers’ Black Owned Everything To Create A Space For Black Designers

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Multi-brand retailer, Nordstrom has launched a partnership with marketplace Black Owned Everything, a platform promoting Black-owned businesses, and its founder, TGU 50 2021 honoree and Emmy award-winning costume designer, Zerina Akers. The collaboration sees Akers and Nordstrom come together on a curated selection featuring four Black-owned brands across the fashion and beauty industry, displayed alongside new Nike and Jordan collections in the Nordstrom x Nike dedicated online space.

Per a press release, the labels included in the collection curation are William Okpo, created by Nigerian immigrants and inspired by blending immigrant’s style with American culture; Brandon Blackwood, who normalizes Black luxury with a focus on creating bags; Sammy B who creates limelight-worthy pieces; and L’Enchanteur, where twin sisters Dynasty and Soull redefine the meaning of an heirloom and timeless inspirations of spirituality.

 
 
 
 
 
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“When we launched Black Owned Everything back in February of this year, partnerships like Nordstrom x Nike were exactly the type of activations I had in mind to amplify the reach of the Black designers whom I work with and mentor,” said Akers, in the release.

“This intersection of well-established brands and emerging designers is where the progress of Black Owned Everything’s mission takes place. The inclusion of these selected designers is a big step for their individual career paths and an even bigger step in the right direction for the American marketplace and beyond. This curation is a fun mix of fashion and lifestyle pieces for the people who are keen to street trends and enjoy functionality.”

 
 
 
 
 
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“We are committed to creating a place where every customer, brand, and employee is welcome, respected, appreciated, and able to be themselves,” said Tacey Powers, Nordstrom Executive Vice President and General Merchandise Manager for Shoes. “We’re excited to work with Zerina and Black Owned Everything to amplify the voices of these brands and create meaningful opportunities to better serve our customers.”

Simultaneous with the online presence of the collection, Black Owned Everything merchandise will also be available at four Nordstrom x Nike pop-ups in US-based Nordstrom stores in New York, Los Angeles, Chicago, and Seattle starting October 21 through to February 2022 — and will feature a range of clothing, shoes, jewelry and accessories between $40 and $325.

Photo: OFIVETV | Twitter


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