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Mai Atafo’s “Sartorial Thursday” Narrative Makes Significant History at South African Menswear Week

Mai Atafo’s “Sartorial Thursday” Narrative Makes Significant History at South African Menswear Week


Mai Atafo
Image Credit: Simon Deiner/SDR Photos

After a not-so-successful outing for his SS13 collection at the 2012 MTN Lagos Fashion and Design Week (MTN LFDW) and a groundbreaking presentation at the 2015 MTN LFDW that earned him major repute as a thinking designer not boxed in the art of tailoring boring suits, Ohimai Atafo has once again surpassed his best with his most recent offering tagged “Sartorial Thursday” which debuted at the just concluded South African Menswear Week for Spring/Summer 2016|2017.

According to Ohimai,

“I call the collection Sartorial Thursday. On Thursdays you don’t want to look so serious but you also want to look like you can be serious. Everything in the collection has an option, you can tuck it in or out, its up to you.”

Mai Atafo, the eponymously named brand has grown to become one of the most respected fashion houses in Nigeria. The brand now comprises of  two distinct lines; Mai Atafo Inspired|Bespoke – the menswear line; and Weddings by Mai.

Designer Ohimai is definitely driving the power house of Mai Atafo through a more contemporary aesthetic tunnel that is hip, crisp, very commercial, culture blurring and definitely more appealing than what the brand is known for. From well tailored bomber jackets, styled impeccably well for the modern man, to paying homage to our culture from a more distilled perspective, Mai’s versatile range is definitely a tran-seasonal must have for every man who has ever considered taking the extra cue on looking stylish. Save the construction glitch on the double breasted peek lapel tuxedo, from design direction to styling and color palette, Ohimao’s take on marrying classic staples, loungewear, sportswear and culture inspired pieces is without doubt a brilliant one that is interestingly artistic and above all retail-worthy. This is certainly the brand’s most engaging fashion conversation so far.

See runway photos of the collection below.

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

Mai Atafo

All Images – Credit: Simon Deiner/SDR Photos

Editorial updated 18/7/16 to clarify the fashion seasons referred to in the first para.

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