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How To Achieve TikTok’s Golden Hour Makeup This Summer

How To Achieve TikTok’s Golden Hour Makeup This Summer



ikTok influencers like Victoria Lyn, Chez Jenn, Jenna Palek, and so many others have embraced the golden hour phenomenon and translated it into their makeup routines, aiming to achieve a luminous and ethereal appearance. The golden hour makeup trend typically revolves around warm and bronzy tones, emphasizing a sun-kissed effect. It encompasses various elements, such as flawless complexion, bronzer for contouring, glowing highlighter, captivating eye makeup, statement brows, and luscious lips. The goal is to create a cohesive look that enhances natural features and radiates a summery, golden-hour vibe.

What is Golden Hour Makeup?

The golden hour, also known as the magic hour, is a special time of day cherished by photographers, cinematographers, and now makeup lovers. It occurs shortly after sunrise or just before sunset when the sun is near the horizon, casting a soft and warm glow across the landscape. During this time, the quality of sunlight undergoes a stunning transformation.

The sunlight becomes diffused and takes on a golden hue that bathes everything it touches in a warm, ethereal light. This unique lighting condition creates a magical and captivating ambiance, where colors appear more vibrant, shadows are softer, and textures are enhanced. The warm, golden light can beautifully highlight your cheekbones, impart a radiant glow to your skin, and make your eyes sparkle. It’s a light that makes everyone look radiant and with a blinding glow.

Beauty enthusiasts and makeup artists have taken this phenomenon and created the golden hour makeup look. The idea is to leverage warm and bronze tones to create a soft, luminous face beat that mimics the effect of the golden hour sun on your skin.

How to achieve this makeup look

To create this trendy makeup look, you’ll want to focus on specific elements that enhance your features and evoke that radiant, sun-kissed effect. Here’s a breakdown of those key aspects:

  • Flawless complexion: Start by prepping your skin by cleansing and moisturizing. Then, apply a primer to create a smooth canvas for your makeup. Follow that with a foundation that matches your skin tone and type. You can also use concealer to hide any blemishes or dark circles. Set your base with translucent powder for a long-lasting finish.
  • Sunkissed glow: The key to achieving that sun-kissed appearance is bronzer. Use it to contour your face, applying it to the hollows of your cheeks, temples, and jawline. Opt for a shade that complements your skin tone to create a natural-looking shadow effect. Additionally, choose a warm-toned blush to add a touch of color and mimic a flushed, sun-lit glow. Lastly, highlight the high points of your face, like the cheekbones and the bridge of your nose, with a radiant highlighter to enhance that lit-from-within effect.

  • Eye makeup: For the eyes, embrace warm-toned eyeshadows that complement the golden-hour aesthetic. Think of shades like burnt oranges, bronzes, and gold. Blend the colors seamlessly on your eyelids to create depth and dimension. You can also add a touch of shimmer to the center of your lids for an extra pop. Complete the eye look with eyeliner to define the eyes and mascara to add length and volume to your lashes.
  • Statement brows: Well-groomed brows can make a significant impact on your overall look. Shape and fill in your brows using a brow pencil or powder that matches your natural brow color. You can also use a brow gel to set them in place and achieve a polished appearance.
  • Luscious lips: Begin by exfoliating your lips to remove any dry skin and follow with a moisturizing lip balm. Choose a lip color that complements the warm tones of your overall look, for instance, peachy nudes, coral pinks, or even a subtle bronze. Outline your lips with a lip liner to define the shape and fill them in with your chosen lipstick or lip gloss for a kissable pout.

To ensure your golden hour makeup look stays in place, use a setting spray to lock it in and make it last throughout the day. You can also carry some essentials in your makeup bag for touch-ups, like a pressed powder, a small brush, and your lipstick.


Photography tip:

When it comes to capturing the golden hour effect for your TikTok videos or Instagram photos, take advantage of natural lighting during the actual golden hour. Shoot outside or near a window where the soft, warm sunlight can illuminate your face. Experiment with different angles, poses, and movements to showcase the glow and enhance the overall visual appeal. You can also enhance the look further by using filters and editing tools to amplify the golden hues and create a dreamy, sunlit atmosphere.

Remember, the golden hour makeup trend is not just about the products you use, but also about the technique and application. Take your time to blend your eyeshadows properly, ensuring a seamless transition between colors. Also, use gentle strokes when contouring with bronzer to create a natural-looking shadow. When applying a highlighter, focus on the areas where the light would naturally hit your face, such as the tops of your cheekbones and the bridge of your nose. Keep glowing!

Featured image: @jastookes/Instagram 

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