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Fear Of God x Adidas’ Debut Collection Is Finally Here

Fear Of God x Adidas’ Debut Collection Is Finally Here

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After a three-year wait, the Fear of God x Adidas collaboration is finally here, uniting the realms of sports and fashion in an unprecedented manner. Titled FOG Athletics, or simply Athletics, this collaboration seamlessly fuses Jerry Lorenzo’s passion for basketball and tailoring, presenting a collection with the aim of redefining sportswear.

Lorenzo, the creative force behind Fear of God, introduces what he describes as the “third pillar” of the brand—Fear of God Athletics. This new addition proudly joins the brand’s esteemed mainline collections and the beloved Essentials sub-label.

 
 
 
 
 
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A post shared by FEAR OF GOD ATHLETICS (@fearofgodathletics)

According to the brand’s official statement, Athletics “completes the brand architecture of Fear of God, which was established in 2013.” From oversized drill tops to track pants reminiscent of NBA Tear Away pants, given a minimalist futuristic touch, Athletics marks a departure from Fear of God’s traditional roots. The era of ripped shirts and skinny jeans is now replaced with crisp lines and sophisticated tailoring, showcasing the evolution of FOG.

Following a noteworthy runway show at Los Angeles’ Hollywood Bowl and a low-key pop-up in Shanghai, the inaugural collection of FOG Athletics has made its debut, living up to every expectation. This ready-to-wear collection intertwines luxury with utilitarian style.

 
 
 
 
 
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A post shared by FEAR OF GOD ATHLETICS (@fearofgodathletics)

The announcement is accompanied by stylishly curated imagery featuring sepia-toned glimpses of Fear of God-branded goggles, jerseys, and hoodies. While specific details about the clothing remain undisclosed, the debut line includes staples such as zip-ups, sleeveless tops, jackets, performance crewnecks, and accessories.

On December 3, Athletics launched online at Fear of God and Adidas’ CONFIRMED. Additionally, select Adidas DTC stores will open their doors on December 6. Leading up to the release, the brand hosted “The Athletics Atmosphere” event in LA from November 30 to December 3.

Featured image: @fearofgodathletics/Instagram


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