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YEMI ALADE Is Serving ‘Black Magic’ In Interview Shoot With Glam Africa

YEMI ALADE Is Serving ‘Black Magic’ In Interview Shoot With Glam Africa

 

Yemi Alade’s ‘Black Magic’ album was released in December 2017 shortly after which she shared her 2017 journey with Glam Africa magazine. The recording of the Black Magic album began from the minute Mama Africa was released about a year ago.

According to Yemi who sees the beauty in black,

“Black Magic is the fearless version of anyone out there. Magic is the manifestation of the unbelievable. I put black in front of that word, because it has been used so negatively. Black Magic is raw, uncut potential. This album is a link between me and my fans out there. I’ve put in so much emotion into this; my pain, my emotions, my struggle and my reality. I tried to paint a mirror reflection of every emotion I was feeling on every song. You cannot say no to good music. That’s exactly what this album is. It’s good for the soul and for the body. I’m very excited to share it.”

In 2017, Yemi was the highest viewed female African artist online with ‘Johnny’ getting well over 76 million views. When it comes to her videos, Yemi sure does know how to make a great video and her signature Afrocentric style gives every video she shoots an authentically African feel. Having watched the ‘Single & Searching’ video featuring Falz TheBahdGuy, I’d say that is my best track so far from the Black Magic Album. The movie-style clip which was directed by Clarence Peters, stars celebrated comic Gloria Oloruntobi popularly known as Maraji.

Watch the video here and continue to see pictures from her Glam Africa Magazine shoot…


Yemi is all set to go on tour in 2018 with her Black Magic album and has released the locations of the tour…

Creative Team

Photo: Justin Dingwall | @justin_dingwall

Styling: Chloe Andrea | @chloe_andrea_the_stylist

Makeup Artist: Artistry by Tolani | @artistry_by_tolani

Hair: Kabelo Leroy

Dress & Jacket: Marianne Fassler | @mariannefasslerofficial

Top: Suzaan Heyns

Jewellery: Stylists Own by Nola

Glasses: Dolce & Gabbana at Styling Concepts

Bag & Shoes: Charles & Keith | @charlesandkeithori

Photo credit: IG | Yemialade, Glamafricamag


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