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Pempe; An Awakening Of Sisterhood With Seyi Shay

Pempe; An Awakening Of Sisterhood With Seyi Shay

seyi-shay-pempe-closet-raid

Award-winning Nigerian singer, Seyi Shay released her latest hit track Pempe featuring Nigerian hip hop queen Yemi Alade. The song’s catchy lyrics and upbeat rhythm have made the duet a hit song and an anthem for many across the globe.

For the UK born songwriter, this track birthed more than just good music. It also ignited her passion for sisterhood and the joy that comes with it. As a result, Seyi Shay has stated that she is committed to empowering women and seeks to use fashion to do this. This has led she and her team to put together a closet raid in order to connect with women who also value sisterhood.

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Photo: Courtesy So.Media Solutions

To give every woman an opportunity to be part of the closet raid, an online Pempe Challenge was created. This challenge involved singing, dancing and vibing to Seyi’s hit song, Pempe  using the hashtags #BigGirl #Pempe #RaidSeyiShaysCloset.

The anticipated day

Saturday, 19th of June 2021, saw the exciting closet raid as Seyi Shay gave full access to her favorite pieces, some of them were worn for award shows and on the popular television talent show, Nigerian Idols. Each piece had a sentimental story tied to it and spurted up memories that the singer shared with the girls.

Equally inspiring was the support closet raid received from the luscious cream liquor infused with African honey – Baileys Delight, hence, communicating its stand on sisterhood. 

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Photo: Courtesy So.Media Solutions

The closet raid started on a warm note as the Pempe singer welcomed all in attendance, particularly the lucky ladies who won the online competition. The girls instantly struck a natural rapport with her.

During the raid, Seyi spoke about her early life and her career journey. She engaged the girls in an intimate conversation about her life, lessons, and the importance of women supporting each other. A point that struck a note with everyone is one of her greatest life lessons: “always show kindness and uplift others however possible.”  The ladies were given the opportunity to have an open line of communication to ask questions and share their opinions on some of the social challenges of being a woman.

The closet raid was intimate as it provided women the opportunity to come together to discuss mutual topics of interest such as fashion, relationships, and career. To conclude the event, Seyi surprised the girls with a special note and a carefully curated gift box with some of her favorite brands. The gift box included items from Baileys, Tiwi Fragrance, Adorn Parfums, Oju by Sapphire, Medina Soap, Kaldi Coffee, Zaron cosmetics, Nubian Skin, Igo Glass, Bohanna, Oriki, TSG cosmetic and House of Rheevo makeup.

Photo: Courtesy So.Media Solutions

The Baileys Delight team also set up an exquisite bar for the lucky girls to indulge in yummy Baileys Delight infused treats and delicious cocktails, perfect for daily treating moments.

World Music Day

On world music day, 21st June, Seyi paid a visit to Harryfield Music Academy. She was received enthusiastically by the staff and students. She shared stories about her music journey, this served as a source of inspiration for the students and staff, who then commemorated an orchestra in the star’s name.

Photo: Courtesy So.Media Solutions

Moved by emotions, Seyi Shay promised to take one of the students to an Idol Live show and said she will be back to learn and share more with the school.

In the coming weeks, Seyi will continue her empowerment journey by hosting another lucky set of girls for dinner.

More photos from the Pempe closet raid with Seyi Shay…

Photo: Courtesy So.Media Solutions
seyi-shay-pempe-closet-raid
Photo: Courtesy So.Media Solutions
seyi-shay-pempe-closet-raid
Photo: Courtesy So.Media Solutions
seyi-shay-pempe-closet-raid
Photo: Courtesy So.Media Solutions
seyi-shay-pempe-closet-raid
Photo: Courtesy So.Media Solutions
Photo: Courtesy So.Media Solutions
Photo: Courtesy So.Media Solutions

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