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Pharrell Williams Unveils Adizero Pro Evo, His Adidas Sneakers From The Olympics

Pharrell Williams Unveils Adizero Pro Evo, His Adidas Sneakers From The Olympics

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In an exciting collaboration, Pharrell Williams and Adidas have unveiled the much-anticipated “Earth” colorway of the Adizero Adios Pro Evo 1. This performance runner, celebrated for its innovative technology, now boasts Pharrell’s signature flair, merging style with function in a way that’s sure to turn heads.

Pharrell offered a sneak peek of the shoe during the grand opening ceremony of the 2024 Paris Olympics Games. As the final torchbearer of the Olympic flame, he not only lit up the event but also made a striking fashion statement, showcasing the sleek design of the Adizero Adios Pro Evo 1.

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Pharrell Williams wore the Adizero Adios Pro Evo 1 while carrying the Olympic torch at the 2024 Paris Games. Photo: adizero_unite/Instagram

The Adizero Adios Pro Evo 1 truly lives up to its “Pro” moniker, delivering outstanding performance on every run. Featuring innovative Lightstrike PRO foam cushioning and EnergyRods propulsion technology, it offers unmatched comfort and responsiveness, making it a top pick for serious athletes. With this latest collaboration, Pharrell and Adidas have once again redefined athletic footwear, creating a shoe that is not only visually stunning but also functionally exceptional.

A Shoe Fit for a Superstar: Tech and Style

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Photo: adizero_unite/Instagram

As Pharrell Williams took his place as the final Olympic torchbearer at the 2024 Paris Games, all eyes were on him. This historic moment also served as a platform for Adidas’ latest innovation: the Adizero Adios Pro Evo 1, showcased in a special “Earth” colorway designed by Pharrell himself.

“My mission is to encourage well-being, and this sneaker allows me to do that,” Pharrell shared exclusively with GQ. “I’m constantly inspired by the world and humanity around me, and that inspiration flows into the colorway.”

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Photo: adizero_unite/Instagram

Drawing inspiration from the natural world, Pharrell aptly named the colorway “Earth,” reflecting the hues of our planet: land, ocean, and sky. This isn’t Pharrell’s first foray into nature-inspired creations; his signature fragrance with Louis Vuitton, “LVERS,” is described as a “spray of sunlight distilled in a bottle,” embodying his deep connection to the environment.

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Photo: adizero_unite/Instagram

Beyond its eye-catching design, the Adizero Adios Pro Evo 1 is a technological marvel. Equipped with a carbon-plated sole and cutting-edge foam cushioning, it’s engineered to propel runners to new heights. This remarkable shoe will be available exclusively at the Adidas New York Flagship store starting November 2, with a retail price of $500 USD.

Featured image: AB+DM for The Hollywood Reporter


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