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MFW: Max Mara SS19 Collection Is Elegantly Structured With Bold Feminine Touches

MFW: Max Mara SS19 Collection Is Elegantly Structured With Bold Feminine Touches

For Spring 2019, Ian Griffith, the creative director of Max Mara decided to retell the stories of classic feminine greats whilst also revisiting the strong silhouettes of the 80s and sticking to their signature camel colour. The brand has always been known for its no-nonsense approach to dressing and that was delivered again with this collection as seen at Milan Fashion Week.

According to Ian, “Max Mara is about timeless, high-quality clothes. You may not buy a coat every season, but when you do, you keep it and then pass it on.”  and this is not far from the truth as the quality of the designs and textures could be easily seen. The collection not only featured camel colours but also whites, polka dots, blacks and a shot of yellow.

It is no secret that Max Mara is a label synonymous with luxury and understated elegance; the designs are feminine yet tailored and work appropriate. The collection presented strong-shouldered coats and jackets with ruffles, one-shouldered silhouettes, parkas, vinyl pencil skirts, sheath dresses, leg-warmers and chic head-scarves paired with bug-eyed sunglasses.

Here’s a look at the collection…

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