H&M’s latest collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection will launch on H&M’s website and in select stores in the U.S. and Canada on March 31.
When it comes to proving that fashion has absolutely no age limit, no one is more of a legendary style guru than Iris Apfel. As a self-made businesswoman, interior decorator, designer and all-round legend, who’s known for her standout looks, creativity and fierce individuality, it’s fair to say that Iris is a true fashion icon.
Inspired by Iris Apfel’s unique flair and more-is-more aesthetic, the Iris Apfel x H&M collection offers an assortment of stunning pieces designed for everyone. The clothing and accessories have all been created to honor the legend’s unwavering independence and original sense of style.
The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris-flower print. A rainbow of fabulous, vivid colors including canary yellow, emerald green, radiant violet, vivid turquoise, and sunset orange bring the garments to life.
A line of jewellery and accessories is also available to complement the wardrobe. Taking inspiration from Iris Apfel’s love of layering and fondness for chunky statement pieces, the accessories pull from many themes, including plants, animals, and treasures from another world.
Talking about the collection in a release, Iris said: “I think H&M is fabulous and they are absolute pioneers in their field – which I love! I love doing high style at affordable prices, which H&M has mastered!”
Ann-Sofie Johansson, Creative Advisor at H&M Womenswear, added: “Iris epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about – a means to express yourself, who you are or want to be and having fun at the same time – a true inspirer!”
Featured photo: Courtesy of H&M
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