Virtual Reality! MAC Stores Are Launching Mirrors That Lets You Virtually Try On Makeup
Mirror, mirror on the wall, what MAC Cosmetics should I buy? Shopping for makeup can be a little overwhelming. Thanks to social media and YouTube creators for the influx of beauty gurus and makeup tutorials, doing your makeup has been somewhat simplified but sometimes you think you won’t be able to pull off certain looks. Which is why Augmented Reality (AR) is here to give you that extra boost of confidence! MAC Cosmetics’ new beauty mirror gives users the opportunity to try on different makeup looks in real-time, with the help of ModiFace’s AR technology.
Genius right? MAC Cosmetics is leaping into the future with ModiFace. The company has announced the launch of a new Augmented Reality try-on mirror, allowing a curated set of MAC shades and looks to be tried on by a user instantly. The mirror is powered by ModiFace’s facial and 3D video makeup rendering technology, which provides a full 3D video of realistic makeup looks under any lighting condition. However, we all have to wait until 2018 for the global roll-out.
There’s nothing quite like the real thing, so I’ll still be swiping that makeup on the back of my hand till further notice but it’s nice to know there is a less time-consuming option than seating through a trial makeup.
Check out what it the mirror looks like…
Have you ever tried Sephora’s Virtual Artist? Would you be sticking to your old ways or are you open to virtual reality?
Photo credit: Google Images
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