Streetwear giant NOAH has joined forces with the iconic watchmaker Timex to create a limited-edition timepiece—and it’s a match made in preppy heaven. This collaboration brings together NOAH’s signature aesthetic with Timex’s rich heritage in an accessible, reliable watch.
The centerpiece of this partnership is a reimagined version of the Timex Sun and Moon watch, a classic tank style known for its clean lines and minimalist design. NOAH takes this timeless design and injects it with its signature preppy sensibilities.
Eagle-eyed NOAH fans will appreciate the subtle details throughout the watch. The clean white face features a co-branded logo with both the NOAH and Timex branding discreetly incorporated. The watch hands are crafted with a sky blue hue, adding a touch of playful pop of color without overwhelming the minimalist aesthetic.
Priced at $198, the beauty of this limited-edition Timex lies in its versatility. The slim profile and classic design make it perfect for everyday wear, whether you’re rocking a pair of chinos and a button-down shirt or keeping it casual with shorts and a tee.
As with all NOAH collaborations, expect this limited-edition Timex to fly off the shelves. This exclusivity adds a touch of collectability for fans of both brands. While it may not be a groundbreaking technical marvel, the watch, which became available for purchase on June 10, represents a meeting of two cultural icons, creating a piece that transcends mere timekeeping to become a conversation starter.
This collaboration highlights the growing trend of streetwear brands venturing beyond apparel. It proves NOAH’s ability to seamlessly blend its unique aesthetic with established brands while staying true to its core identity. For Timex, it’s a chance to reach a new audience, showcasing their commitment to staying relevant while celebrating their rich heritage.
Looking to snag this limited-edition piece? Be sure to check the NOAH website and select Timex retailers. With its timeless design and subtle NOAH touches, this watch is sure to become a coveted addition to any collection.
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Featured image: @timex/Instagram
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