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Don’t Call It Purple! Pantone unveils Color of the Year for 2022

Don’t Call It Purple! Pantone unveils Color of the Year for 2022


Every year, global color authority Pantone unveils the shade that will make headlines in the seasons ahead. Whenever Pantone has released Color of the Year, as the color standards company has done annually since 2000, it has gone through its library of colors to find something that represents a cultural forecast for the year ahead.

For 2022, the brand did something a little different — it launched an entirely new color: PANTONE 17-3938, also known as Very Peri. Pantone describes it as a “dynamic periwinkle-blue hue with a vivifying violet-red undertone,” and goes on to say “this happiest and warmest of all the blue hues introduces an empowering mix of newness.”

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“Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light,” explains Leatrice Eiseman, Executive Director, Pantone Color Institute.

The energetic Very Peri was also inspired by the pandemic, Pantone says — but a year later when attitudes have shifted. 

Don’t call it purple! Combining the faithfulness and constancy of blue with vivid red undertones, Veri Peri empowers you to revolutionize the familiar with something new. Pantone doesn’t necessarily seek to dictate global trends. It simply aims to intelligently select shades that encapsulate the prevailing attitude, like how the 2019 color of the year — Living coral — shifted cultural landscape.

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Just as most of the other predicted Pantone color of the year have gone in to dominate that year, naturally, we expect Veri Peri to follow suit. Creatives across various industries are predicting it’s going to be seen a lot in fashion, merchandising, interior decorations, web designing and more scapes. In interior designs, it is expected to be seen in teen bedrooms, home offices and powder rooms. In fashion, it is expected to be seen in places where the color purple is used.

It doesn’t stop there, the Pantone company has taken steps make the color relevant in the tech-sphere. Very Peri, for example, will be integrated into a range of Microsoft apps in the form of digital screensavers and interface options for PowerPoint, Teams, Edge and Windows.

Similarly novel is Pantone’s imagery — this year the new shade is unveiled via a piece of digital art as well as the traditional swatch, solidifying the color’s connection to the tech world.

Photo: pantone | Instagram

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