Many of you may not have heard about this shade of coral. Pantone color of the year 2019 has been chosen to be ‘Living Coral’ and given the code PANTONE 16-1546. According to the brand, “It is an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” Well, with it being the 2019 colour of the year according to Pantone, expect to see it everywhere including Aso Ebi selections.
The brand believes that the 2019 Pantone colour of the year – “Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity.
Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression. Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
PANTONE 16-1546 Living Coral emits the desired, familiar, and energizing aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerizes the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.”
Here are 5 ways to incorporate ‘Living Coral’ into your 2019 looks…
The Aso Ebi
Photo credit: IG | As Captioned – Pantone color of the year 2019
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