Heineken Lagos Fashion Week Season One Presentation – Recap
Lagos Fashion Week presented its annual “Season One” showcase which usually provides an opportunity for a deeper exploration of concepts and themes from the October showcase.
This year, the theme – “Woven Threads” was inspired by traditional craftsmanship, it’s slow fashion appeal, circular design and the need to adopt a more responsible approach to producing fashion on the continent by creating a careful balance between the people, processes and products involved in the creative process. In light of COVID-19, this year’s season one showcase was a digital presentation across existing social platforms that ran from the 3rd of April to the 26th of April 2020.
The 3-week digital presentation was an interactive project which hosted panels, showroom presentations, workshops, and fashion films showcasing the future of fashion beyond creativity. ‘Woven Threads’ was in collaboration with Fashion Open Studio for Fashion Revolution.
Week 1 kicked off with a panel discussion with Nike Ogunlesi (Founder & CRO, Ruff ‘n’ Tumble), Ayo Amusan (Founder | Executive Director, Persianas Retail), Jumoke Oduwole (Senior Special Advisor to the President on Ease of Doing Business), Sola Babatunde (Founder and Creative Director OSC College of Fashion & OSC garment factory), Hamman Kwajaffa (Director-General, Nigeria Textile Garment Manufacturing Association) and Yegwa Ukpo (Head Maintainer, NewType) which was moderated by Omoyemi Akerele (Founder LagosFW).
The panel discussion highlighted the future of fashion and retail in Nigeria and what the prevailing circumstances indicate.
Week 1 also hosted a workshop by sustainability activist Bandana Tewari, a virtual studio tour by IAMSIGO and the release of a fashion film titled “LINES” – featuring Iamisigo, Awa Meite, Nwko, This Is Us, Emmy Kasbit, Lagos Space Programme, Larry Jay Ghana, Threaded Tribes and Elexiay. “LINES” is a series of video essays inspired by voice notes, unrealised presentations and lockdown limitations. It highlights the thoughts on the present and future of African fashion and culture in the current time and of times to come.
Week 2 of “Woven Thread” explored the future of fashion in light of the current climate.
Dana Thomas, Author of Fashionopolis and Veteran Style Writer joined Omoyemi Akerele for an interactive session on sustainability and better practices within the fashion value chain.
She expressed the need to find the balance where we take craft and the knowledge we had before the industrial revolution and integrate it with what we have from the digital age.
The third and final week of “Woven Threads” explored the approach to designing, producing and consuming fashion.
Sarah Diouf Creative Director and Founder of Tongoro Studio joined Woven Threads for a special session on Building a Direct To Consumer Brand in Africa and creating a new dynamic for Africa-based manufacturing. She highlighted that visual storytelling is a key element for brands today and how social media is a platform for brands to present themselves. “Your brand will only be recognized and also heard in the way you present it.”
Designer Nkwo Onwuka, Creative Director of Nkwo in an Instagram Live session discussed her ‘Philosophy of Less’ and the need for invention and innovation.
Nana Otedola, Founder Garment Care Nigeria hosted Awa Meite in conversation to discuss the designer’s belief in the healing power of cotton, slow fashion and creating clothes that last.
The discussion highlighted ‘The Healing Cotton’, a video produced by Awa Meité for Woven Threads which takes us through the work Awa Meite does in Mali, from the multi-step cotton process done by hand to the recent production of face masks for her local community.
Applications for the Heineken Design Challenge closes on May 8. Find out how to apply on Instagram @lagosfashionweekofficial.
All of the ‘Woven Threads’ sessions can be found on LFW’s official Instagram page @lagosfashionweekofficial or on the LFW YouTube page.
For more information about ‘Woven Threads’ or Fashion Focus, please contact [email protected] or visit www.lagosfashioweek.ng.
Lagos Fashion Week 2020 – A decade shaping fashion’s future.
For the latest in fashion, lifestyle and culture, follow us on Instagram @StyleRave_
At Style Rave, we aim to inspire our readers by providing engaging content to not just entertain but to inform and empower you as you ASPIRE to become more stylish, live smarter and be healthier. Follow us on Instagram! @StyleRave_ ♥