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Head Over to the Wild Side with Gucci’s Brand New Campaign

Head Over to the Wild Side with Gucci’s Brand New Campaign

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So Gucci just put out its new Spring /Summer 2017 fashion campaign and this time it isn’t just the awesome pieces or supermodels who are totally stealing the show but big wild cats and a gorgeous giraffe. Who would have thought?

The campaign, shot by Glen Luchford, features appearances by a REAL lion, leopard and a tiger which in one shot is photographed devouring a Gucci duffel bag. Yes you read right! My heart skipped a few beats while I held my breath at the thought of the wild beast ripping a thousand dollar (make that several thousands) bag to shreds. Major panic attack, I swear.

Shot in quite a few locations around Rome, the wild cats were allowed to nonchalantly roam the mist of the models and interact with them during the shoot giving room for some weirdly satisfying yet super cool and close shots.

See for yourself…

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