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Fashionistas Agree Gray Is The Denim Color Of 2024

Fashionistas Agree Gray Is The Denim Color Of 2024

Gray denim women color trend

Step aside blue, gray denim takes the crown for summer 2024! For years, blue denim has been the undisputed king of casual wear. It was everything–classic skinny jeans, trendy boyfriend cuts, rugged distressed jackets, and much more. There’s no denying that it’s a trusted wardrobe staple, but it’s summer 2024, and gray denim is officially considered the cool kid.

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Fashion insiders are declaring gray the hottest denim trend of 2024, and with good reason. The color is a breath of fresh air from the traditional blue and black. It works just as fine, with varying styling options anchored on a subtle vibe.

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The allure of gray denim color

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The beauty of gray denim lies in its incredible versatility. Unlike its blue counterpart, gray offers a more neutral palette that goes into a variety of styles. It elevates a laid-back weekend look and also gives a finishing touch to dressed-down elegance. Undoubtedly, gray denim can always adapt.

The wide spectrum of grays available further expands your options. Light washes offer a breezy summer vibe, while medium grays provide a balanced look perfect for everyday wear. Darker washes, on par with classic black denim, can be dressed up for a night out.

Shop editor’s curation 


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Compared to blue denim, which can sometimes feel a tad juvenile, gray offers a more mature and sophisticated air. It retains the cool, casual feel of denim while adding a touch of refinement. Black denim, on the other hand, can sometimes appear harsh. Simply put, gray bridges the gap, offering a softer and more approachable alternative.

Gray denim trends for 2024

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The 2024 runways were awash with a stunning array of gray denim styles, including:

  • Wide-legs: Wide-leg cuts are a major trend, offering a comfortable and relaxed silhouette. They pair perfectly with tucked-in blouses or cropped sweaters for a chic and balanced look.
  • Flared options: Flared jeans are also making a comeback, adding a touch of retro charm to your outfit. Look for subtle flares that flatter the leg without overwhelming your silhouette.
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  • Intriguing washes: When it comes to washes, a light vintage wash with subtle distressing offers a lived-in feel that’s both stylish and effortless. Also, consider a dark, clean wash with minimal distressing.
  • Embellishments: Embellishments like subtle embroidery or metallic threading are also making their mark, adding a touch of personality to your gray denim.

How to style this denim trend

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The beauty of gray denim lies in its ability to look great with all kinds of styles. Here are some tips on how to style it for different occasions:

Casual, chic, and bold: Pair your light-wash gray jeans with a crisp white t-shirt and a denim jacket for a timeless and effortless look. Add a pop of color with a bright red handbag or a pair of bright sneakers.

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Office denim: Elevate your office attire with a pair of dark-wash, wide-leg, gray jeans and a tailored blazer. A silk blouse and pumps complete the sophisticated and professional look.

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Shop editor’s edit 


Night out on the town: Swap out your black jeans for a pair of dark gray skinny jeans and a statement top. A leather jacket and statement heels will add a touch of edge for a night out.

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Embrace the gray revolution

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Gray denim’s versatility, sophisticated air, and on-trend appeal make it a must-have for your 2024 wardrobe. Don’t be afraid to experiment with different washes, cuts, and styles to find your perfect gray-colored denim look. From casual outings to dressed-up occasions, gray denim can be your go-to for effortless style. Ditch the predictable blue and embrace the cool, sophisticated charm of gray denim.

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