In 2016, Victory Jones and Tori Elizabeth pledged to reclaim beauty for the Black woman through The Colored Girl, an agency dedicated to disrupting the status quo through beauty and fashion. One year later, the dynamic duo are reinforcing their mission to reclaim beauty for the black woman with Full Bloom, a campaign that celebrates not only their personal journey as entrepreneurs but the growth and transition all women go through while finding themselves.
According to The Coloured Girl agency
“Full Bloom represents the journeys of women of color as they transition into loving themselves, being confident within their skin and blossoming into the purposeful, amazing women they are meant to be. It also signifies the growth and transition of the founders themselves, both as individuals, and since starting the company together.
Full bloom is a metaphor for the seeds of empowerment which The Colored Girl have planted. Tith the spoils of their labor, coming to full fruition, and gaining critical acclaim worldwide, their dedicated work; has grown into an unstoppable movement for women of color everywhere. As the movement (and brand) expands, women (of color) everywhere recognize that it is not only their right to be seen, heard, represented, and empowered; but also to thrive within systems that once considered them an afterthought. Like roses through concrete, their growth cannot be stopped nor stunted and deserves to be celebrated.”
The campaign features media girls, bloggers, artists, designers amongst others.
Watch the campaign video here and continue to see photos from the campaign…
The Colored Girl | Full Bloom
Creative Agency: The Coloured Girl agency | @thecgirlinc
Creative Assistant: Chris Bright | @chrismiss_
Photography: Island boy photography | @islandboiphotography
Wardrobe Styling: Style by Tori | @stylebytori
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