Fast rising fashion brand MAJU in collaboration with Lux, the beauty soap brand from Unilever Nigeria Plc, has released a fabulous collection tagged Lux by MAJU.
The Lux by MAJU is a summer collection whose designs were inspired by the five variants of the Lux beauty soap range. Each Lux variant represents a different personality which is highlighted in the style, texture, cut and fit of each piece in the collection while drawing inspiration from the elements, weather, and lifestyle of modern.
The variants are
Shake Me Up: Fun-Loving & Adventurous
Soft Caress: Bold and Daring
Wake Me Up: Outgoing & Down-To-Earth
Velvet Touch: Cheerful, Oh-so-stylish and fashionable
Soft Touch: Teasing and Mischievous
According to the brand,
“The collaboration between Lux and MAJU is primarily aimed at encouraging women all over to cultivate a lifestyle of confidence, where they look and feel good in their own skins and in their clothes too! This will further bridge the gap between the beauty and fashion industry in a most creative and innovative way.”
LUX BY MAJU | The Lookbook
Photographer: Anny Robert | @anny_robert
Models: Beth Models | @BethModelAfrica
Makeup: D’artiste by Dodos | @iamdodos
Hair: Good Hair | @goodhairltd
Graphic Art: Kehinde Jimoh | @jefferiiii
Creative & Art Direction: Maju Team | @shopmaju
Campaign Strategist and PR: Style Me Africa | @stylemeafrica
Video: Grey Woulfe | @greywoulfe
Location: Tickle Bay Lekki Lagos | @ticklebay
The Lux by MAJU edit will be available for purchase on the 10th of September, 2017 at Tickle Bay, Lekki from 2pm.
For more information, visit www.ShopMaju.com
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