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Drake And 21 Savage’s ‘Her Loss’: The Disses, Controversies And Vogue Lawsuit

Drake And 21 Savage’s ‘Her Loss’: The Disses, Controversies And Vogue Lawsuit

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Vogue’s publisher, Conde Nast, has sued Drake and 21 Savage for posting and distributing a mocked-up Vogue cover as part of their “Her Loss” promotion campaign. The lawsuit alleges that the music stars also professionally reprinted a full issue of Vogue with the fake cover and handed it out in several North American cities, leading fans to believe the magazines were genuine.

The magazine was unchanged inside, save for the album title being scrawled across various pages and, in one instance, Drake being photoshopped into an image, according to the lawsuit.

In an October 30 Instagram post cited in the suit, Drake writes, “Me and my brother on newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the love and support on this historic moment.” The fake cover was also posted on flyers, reflecting the usual rollout campaign for new Vogue covers, the suit alleges. The suit goes on to quote news stories and social media posts written under the impression that the cover was real. “All of this is false. And none of it has been authorized by Conde Nast,” according to the complaint filed on Monday night in Manhattan federal court.

 
 
 
 
 
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The fake Vogue cover was the first in a series of fakes that made up the “Her Loss” media campaign. NPR debunked a pseudo–“Tiny Desk Concert” shot in a room almost identical to the NPR office. Howard Stern himself took part in a Stern Show segment that did not air as part of any official episode. And “Saturday Night Live” and “A Colors Show” were the subject of similar send-ups.

In the days before the album’s release, Vogue’s parent company, Condé Nast, asked the duo to take “remedial measures to curtail further public confusion,” but those requests were refused, according to the suit. The company is alleging trademark infringement, brand dilution, and false advertising, among other claims. It is seeking several awards of damages, including compensation of triple the profits from the album and magazine or triple the legal damages, whichever is greater.

“Her Loss” has been marred by controversies since it was announced, and not necessarily for the right reasons. Although listeners have extended praise to both Drake and 21 for their raps, what’s currently making headlines is the former’s diss to rapper Megan Thee Stallion. On “Circo Loco,” Drake raps: “This bitch lied bout’ getting shots, but she still a stallion / She don’t even get the joke, but she still smiling.” A double entendre about a woman lying to him about cosmetic surgery and the controversial 2020 case in which Tory Lanez allegedly shot Megan Thee Stallion, the lyrics have ignited a debate about Drake’s intentions and prompted responses from fans and entertainment figures, including Megan.

Some also believe there were other lines in the track that suggested Drake was targeting the H-Town rapper. “Shorty say she graduated, she ain’t learn enough,” he rapped. “Play your album, track onе, OK, I heard enough.” Many listeners have speculated Drake was referring to Megan’s higher education pursuits and her 2021 graduation from Texas Southern University.

In her response, Megan slammed rappers who were making light of the shooting and demanded they stop using the incident to gain clout.

Megan isn’t the only public figure speaking out against Drake’s newest disses. On “Middle of the Ocean,” the album’s 12th track, the rapper throws a jive at Reddit co-founder Alexis Ohanian, who married tennis superstar Serena Williams in 2017. “Sidebar, Serena, your husband a groupie,” the artist raps.

But in a Twitter thread about his new investments and business success, Ohanian said that being a groupie isn’t such a bad thing. “The reason I stay winning is because I’m relentless about being the absolute best at whatever I do — including being the best groupie for my wife & daughter,” he wrote. Williams responded to the tweet with several heart-covered emojis.

Drake is a longtime fan of Williams, attending her matches since at least 2011. He also name-dropped her in his 2013 track “Worst Behavior.”

Like Megan, people on social media came out in support of Alexis and Serena.

Feature Image: @nojumper/Twitter


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