Let’s be honest: love has its dramatic, messy, magical, romantic, and wildly fun moments, and then there are days when it’s just… blah! Inspired by love’s sweet chaos, our latest Valentine’s Day Special, LOVE & BLAH, launches on January 22, 2026, and is sure to capture hearts everywhere with its irresistible charm.
Featuring a bright pink case and three-color design of layered typography on its dial and strap, this watch keeps things playfully un‑serious. But the real fun begins when you slip on the pair of red and blue paper glasses included in the packaging.
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Look through the blue lens and the design snaps into focus to reveal the word “BLAH”. Switch to the red lens and suddenly “LOVE” takes center stage. Take the glasses off, and the words blend back together again. Whether seen through a blue or a red lens, LOVE & BLAH captures both sides of love, making it the perfect match for anyone who knows that romance isn’t always hearts and roses, and that’s kind of the point.
Alongside this playful model comes LOVE IN SCARLET, a monochromatic red showstopper with heart-shaped details and enough love-forward energy to make Cupid jealous!
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Together, the two products tell a complete story: love as it’s imagined, and love as it’s lived. Whether you’re celebrating, side-eyeing the holiday, or somewhere in between, these Valentine’s Day Specials invite everyone to see love from a new perspective… glasses optional!
LOVE & BLAH and LOVE IN SCARLET will be available online and in Swatch stores worldwide from January 22, 2026.
About Swatch
Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs, which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world—and has always stayed true to itself. The watchmaker continues to surprise, whether with regularly released new models or special collections.
The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, skateboarding, and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world.
Featured image: Swatch
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