Rihanna is not taking chances this year, already her Fenty Beauty brand has unveiled 50 shades of Pro Filt’r concealer and now her clothing line, SavageXFenty is out with a Valentine collection.
SavageXFenty wants you to get ready for a steamy Valentine with the release of their Valentine collection titled ‘Embroidered Hearts’ with an accompanying tagline: “Valentine’s just got Xtra AF.”
What’s interesting about the campaign photos is the way the women were “not objectified.” No kissy and cutesy poses; no fronting or trying to tick the diversity box; just gorgeous ladies being themselves in lingerie. Once again Rihanna proves that her hands-on approach to every inch of her brands is the spark that lights the fire.
According To Rihanna:
SavageXFenty is about respect. Do what you do. Be unapologetically you. Embrace individuality.
SavageXFenty has nothing to prove anymore. For the brand, there are no holds barred when it comes to the celebration of womanhood and women. The collection features love-shaped nipple pasties, panties, lace, babydolls, sheer bra and mesh bodysuit. The designs are heartwarming, bold and fierce while capturing the romantic essence of Valentine’s Day without being too mushy.
Here’s a look at the collection…
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