[dropcap]E[/dropcap]very quarter, ZAZAII selects a top celebrity, a member of the fashion cognoscenti or fashion influencer to choose looks that are inspired by their style and curate key pieces in their online store as this forms a part of their new ‘Shop Her Style’ series. Each influencer will showcase their unique style, chosen exclusively from pieces available in store.
In this themed editorial in collaboration with ZAZAII and BeautyRevNg.com, Mimi Onalaja, a Lagos-based TV Presenter and style star shows off her flawless yet laid back style in the looks she pulled out from having dinner with the girls, staying at home or being a wedding guest.
The accompanying editorial film was shot by Arcadia Media for ZAZAII Create and photographed by Tosin Akinyemiju Studios for the glossy shoot.
Watch the campaign video and continue to learn Mimi’s rules of style…
With Mimi, there are 5 basic rules of style and they are as follows:
Keep it Simple, then Add one Piece of Extra
Most of the time, I like to work with simple, clean looks and as few items of clothing as possible. It’s easier to manage my look and stay in control of my style this way. Then, I add one statement element (mostly earrings, sometimes sleeves, maybe fringe… anything really) and I have a simple look that pops!
Pay Attention to Your Hair
Even I am still learning this one, but hair does really tie a whole look together. A wrong hairstyle can completely change the direction of an outfit, so a little more attention to it is key.
Show Some Leg
Now, this is something I love to do. It’s the perfect way make a look a tad bit edgier without feeling like I’m doing too much. Say yes to those shorts and definitely to that mini shift dress.
Try Something New
I stay true to myself with my style 98% of the time, but once in a while I’d try something new; what’s the worst that could happen?! Plus it’s a great way to have some fun and make great fashion memories while at it.
This is most important to me. I only look as confident as I feel, and there’s no confidence to be felt if I’m fussing and tugging at my clothes all night. Be comfortable, always.
The rest of her looks
Subject: Mimi Onalaja | @mimionalaja
Photography: Tosin Akinyemiju | @tosin.akinyemiju
Video: Arcadia Media TV
Makeup: Ada for ZAZAI Beauty Room
Styling: Mimi Onalaja | @mimionalaja
Assisted: Nneka Chima | @nneka.chima
Brands: Nuraniya | @nuraniyastudios, Rococo | @rococothebrand, Kale & Kulema | @kale.kulema, Bibi Lawrence | @bibilawrence, Bel Angelique | @belangelique_store, Woman By Aisha | @womanbyaisha, Uju Estelo | @ujuestelo, Amarelis | @amarelisatelier, Sanusi Lagos | @sanusilagos, Toka Toka Lagos | @tokatoka_lagos
For more info and general inquiries, contact ZAZAII at 36 Balarabe Musa, Off Samuel Manuwa, Victoria Island, Lagos
Call: 09035925562, 07063719819
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