While H&M did not hold a show at Paris Fashion Week, the brand headed to the desert to unveil its SS19 Studio Collection. The collection which is guaranteed to inspire wanderlust was developed by a dedicated H&M in-house design team along with renowned French stylist Geraldine Saglio.
The H&M Studio SS19 collection was presented via an immersive theatre event in Sedona, Arizona and will be sold in selected stores as well as on hm.com from March 21. The collection features day to night chic ensembles in animal print separates, relaxed suiting, airy dresses and shorts.
According to the brand, a global audience of ambassadors and media were invited to participate in a scripted narrative based on the collection’s muse, “The Glam Explorer.” The collection takes a glamorous, globe-trotting nomad as its muse. It is an uncompromising and thrilling combination of effortless, all-eyes-on-me statement pieces and versatile sport- and utility-led items.
Here’s a look at the collection…
Watch the collection campaign here…
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