Erin Kleinberg’s career has been nothing short of transformative. From her early days interning at W Magazine to launching her own clothing line and co-founding Coveteur, Kleinberg’s creativity has consistently reshaped her journey. Now, her latest venture, Sidia, marks a deeply personal chapter in her career. With Sidia, Kleinberg channels her passion for beauty while honoring her grandmother’s legacy, creating a body care brand that’s truly one of a kind.
Sidia’s Roots: Inspired by Legacy
At the heart of Sidia is Erin Kleinberg’s tribute to her grandmother, who passed away in 2020. Seeking to honor the “queen of care,” Kleinberg created Sidia as a heartfelt homage to her grandmother’s elegance and her meticulous approach to self-care. The brand’s collection beautifully merges skincare benefits with luxurious fragrances, offering a unique fusion that reflects her grandmother’s glistening, ever-careful presence.
The Erin Kleinberg Luxe Fragrance Difference
From the very beginning, Kleinberg envisioned Sidia as a brand that seamlessly blends the best of both worlds—luxury fragrance and high-quality skincare. “I wanted to create body care that’s as nourishing as skincare but with the essence of fine fragrance,” Kleinberg shared. This vision of Erin Kleinberg Luxe Fragrance shines through in every Sidia product, offering consumers a truly transformative self-care experience. Kleinberg’s innovative approach fills a significant gap in the market, where body care is as aromatic as it is skin-nurturing.
A Lifestyle Brand in the Making
Sidia’s journey began with loungewear and caftans, which set the foundation for building a strong brand community. With comfort and beauty at the heart of Sidia’s lifestyle message, Kleinberg cultivated a loyal fan base before expanding into fragrance and body care. As the community embraced Sidia’s ethos, Kleinberg was able to secure angel funding, including support from one of her late grandmother’s closest friends. This financial backing paved the way for expanding Sidia’s offerings and bringing her vision to life on a larger scale.
The Sidia Body Care Collection: Skin-Care-Level Ingredients with Luxe Fragrance
The Sidia body care range elevates daily routines with products that not only nourish the skin but also delight the senses. Rich in natural ingredients like shea butter, avocado oil, aloe vera, prickly pear, and cactus flower, each product combines luxury with nature’s finest elements for a truly skin-loving experience.
The Soaked Duo, a hand-and-body wash and cream set, quickly became a bestseller for its refreshing, outdoorsy scent and ultra-hydrating feel. Meanwhile, the Hand Serum, available in both Nirvana and Soaked scents, adds a soft, subtle fragrance while providing non-greasy hydration. It transforms a mundane routine into a moment of self-care, bringing a touch of indulgence to everyday life.
Even Sidia’s Auto Fragrance, scented with Soaked, brings Erin Kleinberg Luxe Fragrance to customers’ cars, allowing them to keep the experience alive on the go.
Sidia’s Scent Collection: Fragrance with Feeling
The Sidia scent collection debuted with two signature candles: Braless and Wired. Each candle serves as an emotional tribute to life’s daily highs and lows. Braless, with its warm notes of amber, bamboo, and sandalwood, embodies the soothing relaxation felt at the end of the day, while Wired invigorates with bright citrus, eucalyptus, and tonka notes for a lively, refreshing boost.
Through Erin Kleinberg Luxe Fragrance, Sidia’s collection now celebrates these everyday emotions, offering a range of scents designed to evoke unique feelings and memories:
- Soaked: A unisex, spa-like fragrance featuring spearmint, cypress, and pine—perfect for those who enjoy a fresh and invigorating scent.
- Pyro: A daring blend of cherry, charred rose, and peppercorn, ideal for bold moments when you need an unexpected edge.
- Nirvana: A calming and warm fusion of vanilla amber, cactus blossom, and bergamot, evoking a sense of peace and relaxation.
Each fragrance in the Erin Kleinberg Luxe Fragrance collection offers a sensory journey through emotion and nostalgia, creating a one-of-a-kind olfactory experience for the wearer.
Sidia’s Body Care Brand Mission: Self-Care as Ritual
Kleinberg’s vision for Sidia is to inspire mindful self-care, where each product becomes an opportunity for indulgence and reflection. Erin Kleinberg Luxe Fragrance goes beyond scent, merging skincare with mindfulness to help customers find joy in their daily routines. Sidia’s commitment to clean, effective ingredients and luxurious fragrances sets a new standard in body care, delivering a transformative experience without compromising quality.
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A Future Focused on Luxe Fragrance and Meaningful Self-Care
Finally, as Sidia grows, Kleinberg’s unwavering dedication to quality and emotional connection remains at its core. Erin Kleinberg Luxe Fragrance has redefined the body care industry, transforming everyday routines into luxurious, meaningful experiences. For those seeking a touch of indulgence in their self-care, Sidia blends timeless elegance with modern appeal, all while honoring Kleinberg’s grandmother’s legacy with each thoughtfully crafted product.
Featured image: Norman Wong for W Magazine
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