Having worked with brands like Nike, Timberland, Reebok, Vice, Toyota, and celebrities such as T.I. and Pusha T, to mention but a few, it is no wonder that Tibi snagged Nigerian-Native New Yorker, Emeka Obi as their next Vice President, Marketing.
This will be the first time the brand would be creating a role such as this and with his 17+ years experience in strategy, branding and marketing, Emeka Obi appears definitely qualified for the role on paper.
According to Fashion Network, Elaine Chang, President of Tibi revealed the following:
“In a moment where technology has rewritten the rules of branding and consumer behaviour, brands have to be so smart and nimble about how they’re reaching, talking to, and selling to the customer. Emeka has his finger on the pulse of what makes people tick because of his diverse experience and his curiosity. We look forward to his contributions to Tibi.”
Emeka Obi describes himself as “a creative with a profound awareness of the new and the next. Actively engaged in culture from pop to progressive with the astute knowledge of the intersection between culture and commerce.”
He further describes himself as a notable “music manager with a knack for bringing obscure artists to prominence using branding and social media tools as well as a distinct knowledge of the industry and the audience.”
It’s great to see more Nigerians and Africans ascending to high-level executive positions at top global fashion companies. As Lagos continues to establish itself as the next fashion capital of the world, we look forward to seeing the role Nigerians in the diaspora working within the fashion sphere will continue to play, whether as a marketing manager or creative director––and how such talents can ultimately contribute to making Lagos a viable fashion hub.
Image credit: WWD.com
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