When The Whitaker Group (TWG) added New Balance’s 990v4 and 998 to its ongoing “Willful Bias” narrative, the result was more than just another sneaker release. It was culture-forward storytelling at its best. The latest installment, aptly titled “Willful Bias For Education,” reimagines New Balance’s Made in USA classics in lush jade-green suede. Yet the … Continue reading The Whitaker Group And New Balance Reunite For “Willful Bias” In Jade Green Hues